• iPad: ad spend in the U.S. 2013

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This statistic presents information on Apple's advertising spending on the iPad in the United States in 2010, 2011 and 2013. In 2010, Apple spent 150 million U.S. dollars advertising its tablet computers.

Apple's advertising spending on the iPad in the United States in 2010, 2011 and 2013 (in million U.S. dollars)

	Spending in million U.S. dollars
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Release date

October 2014

More information

Region

United States

Survey time period

2010 to 2013

Special properties

measured media

Supplementary notes

The figures include measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Figures have been rounded.