In a mid-2022 survey of B2C content marketing professionals predominantly from the United States and Canada, 73 percent of respondents said they had used search engine marketing and pay-per-click channels to promote their marketing content. A vast majority of marketers indicated using social media and promoted posts for the purpose.
Leading types of paid content distribution methods used by B2C marketers in North America as of July 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Content Marketing Institute. (October 19, 2022). Leading types of paid content distribution methods used by B2C marketers in North America as of July 2022 [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/331854/advertising-usage-b2c-content-marketing-north-america/?__sso_cookie_checker=failed
Content Marketing Institute. "Leading types of paid content distribution methods used by B2C marketers in North America as of July 2022." Chart. October 19, 2022. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/331854/advertising-usage-b2c-content-marketing-north-america/?__sso_cookie_checker=failed
Content Marketing Institute. (2022). Leading types of paid content distribution methods used by B2C marketers in North America as of July 2022. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/331854/advertising-usage-b2c-content-marketing-north-america/?__sso_cookie_checker=failed
Content Marketing Institute. "Leading Types of Paid Content Distribution Methods Used by B2c Marketers in North America as of July 2022." Statista, Statista Inc., 19 Oct 2022, https://www.statista.com/statistics/331854/advertising-usage-b2c-content-marketing-north-america/?__sso_cookie_checker=failed
Content Marketing Institute, Leading types of paid content distribution methods used by B2C marketers in North America as of July 2022 Statista, https://www.statista.com/statistics/331854/advertising-usage-b2c-content-marketing-north-america/?__sso_cookie_checker=failed (last visited February 19, 2025)
Leading types of paid content distribution methods used by B2C marketers in North America as of July 2022 [Graph], Content Marketing Institute, October 19, 2022. [Online]. Available: https://www.statista.com/statistics/331854/advertising-usage-b2c-content-marketing-north-america/?__sso_cookie_checker=failed