Personal care products sales share in Italy 2014/15, by category
Distribution of personal care product sales value in Italy in 2014/15, by category
This statistic shows the value share of personal care product sales in Italy in the 12 month period ending June 28, 2015, by category. During this period, oral care held the highest share, representing 14.5 percent of all personal care product sales.
Distribution of personal care product sales value in Italy in 2014/15, by category
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| Share of sales value | |
|---|---|
| Oral care | 14.5% |
| Haircare | 13.2% |
| Body cleansing | 11% |
| Sanitary products | 9.6% |
| Facial care | 9.4% |
| Shaving / hair removal | 8.9% |
| Deodorants | 6.6% |
| Feminine hygeine | 6.6% |
| Cosmetics | 5.5% |
| Body care | 5.1% |
| Hair dye | 3.6% |
| Fragrances | 3% |
| Sun care | 2% |
| Insect repellent | 0.9% |
Source
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