Personal care products sales share in Italy 2014/15, by category

Distribution of personal care product sales value in Italy in 2014/15, by category

Personal care products sales share in Italy 2014/15, by category This statistic shows the value share of personal care product sales in Italy in the 12 month period ending June 28, 2015, by category. During this period, oral care held the highest share, representing 14.5 percent of all personal care product sales.
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Distribution of personal care product sales value in Italy in 2014/15, by category

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Share of sales value
Oral care14.5%
Haircare13.2%
Body cleansing11%
Sanitary products9.6%
Facial care9.4%
Shaving / hair removal8.9%
Deodorants6.6%
Feminine hygeine6.6%
Cosmetics5.5%
Body care5.1%
Hair dye3.6%
Fragrances3%
Sun care2%
Insect repellent0.9%
Share of sales value
Oral care14.5%
Haircare13.2%
Body cleansing11%
Sanitary products9.6%
Facial care9.4%
Shaving / hair removal8.9%
Deodorants6.6%
Feminine hygeine6.6%
Cosmetics5.5%
Body care5.1%
Hair dye3.6%
Fragrances3%
Sun care2%
Insect repellent0.9%
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This statistic shows the value share of personal care product sales in Italy in the 12 month period ending June 28, 2015, by category. During this period, oral care held the highest share, representing 14.5 percent of all personal care product sales.
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