The graph shows performance metrics for video display ads worldwide as of September 2014. Clickthrough rate was the highest for sports, reaching 5.29, followed by a significantly lower 0.74 percent rate for technology and computing industries.
Performance metrics for rich media video display ads in worldwide in 1st half 2014, by category
Category
Clickthrough rate (in percent)
Engagement rate (in percent)
Average Engagement time (in seconds)
Average video playtime (in seconds)
In-screen impressions (in percent)
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Release date
October 2014
Region
Worldwide
Survey time period
H1 2014
Supplementary notes
Data represents activity on the Adform platform, broader industry metrics may vary. Includes custom units which may or may not include video content. Worldwide data based primarily on Europe and the United States.
Rich media video display ads: performance metrics worldwide 2014, by category
The graph shows performance metrics for video display ads worldwide as of September 2014. Clickthrough rate was the highest for sports, reaching 5.29, followed by a significantly lower 0.74 percent rate for technology and computing industries.
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eMarketer. (October 23, 2014). Performance metrics for rich media video display ads in worldwide in 1st half 2014, by category [Graph]. In Statista. Retrieved November 20, 2019, from https://www.statista.com/statistics/332074/performance-metrics-video-display-ads-category/
eMarketer. "Performance metrics for rich media video display ads in worldwide in 1st half 2014, by category." Chart. October 23, 2014. Statista. Accessed November 20, 2019. https://www.statista.com/statistics/332074/performance-metrics-video-display-ads-category/
eMarketer. (2014). Performance metrics for rich media video display ads in worldwide in 1st half 2014, by category. Statista. Statista Inc.. Accessed: November 20, 2019. https://www.statista.com/statistics/332074/performance-metrics-video-display-ads-category/
eMarketer. "Performance Metrics for Rich Media Video Display Ads in Worldwide in 1st Half 2014, by Category." Statista, Statista Inc., 23 Oct 2014, https://www.statista.com/statistics/332074/performance-metrics-video-display-ads-category/
eMarketer, Performance metrics for rich media video display ads in worldwide in 1st half 2014, by category Statista, https://www.statista.com/statistics/332074/performance-metrics-video-display-ads-category/ (last visited November 20, 2019)
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