The graph shows performance metrics for video display ads worldwide as of September 2014. Clickthrough rate was the highest for sports, reaching 5.29, followed by a significantly lower 0.74 percent rate for technology and computing industries.
Performance metrics for rich media video display ads in worldwide in 1st half 2014, by category
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Video display ads: performance metrics in select countries 2014
- Display advertising spending in the U.S. 2014-2019, by format
- Mobile display ads: performance metrics in select countries 2014
- Online video share of display advertising expenditure in France 2011-2018
- Effectiveness of video ads compared to select ad tactics in the U.S. in 2013
- Distribution most popular display ad categories in Germany 2013
- Quarterly request share display/video advertisements in China Q1 2017-Q4 2018
- NHN Corporation's display ad sales as of 2nd quarter 2013
- Digital video ad spend growth in the UK 2019-2024
- Rank of India on logistics performance index based on customs from 2012-2016
- Major performance measures used among U.S. construction contractors 2017
- Quarterly request share display/video advertisements Japan Q1 2017- Q4 2018
eMarketer. (October 23, 2014). Performance metrics for rich media video display ads in worldwide in 1st half 2014, by category [Graph]. In Statista. Retrieved April 21, 2021, from https://www.statista.com/statistics/332074/performance-metrics-video-display-ads-category/
eMarketer. "Performance metrics for rich media video display ads in worldwide in 1st half 2014, by category." Chart. October 23, 2014. Statista. Accessed April 21, 2021. https://www.statista.com/statistics/332074/performance-metrics-video-display-ads-category/
eMarketer. (2014). Performance metrics for rich media video display ads in worldwide in 1st half 2014, by category. Statista. Statista Inc.. Accessed: April 21, 2021. https://www.statista.com/statistics/332074/performance-metrics-video-display-ads-category/
eMarketer. "Performance Metrics for Rich Media Video Display Ads in Worldwide in 1st Half 2014, by Category." Statista, Statista Inc., 23 Oct 2014, https://www.statista.com/statistics/332074/performance-metrics-video-display-ads-category/
eMarketer, Performance metrics for rich media video display ads in worldwide in 1st half 2014, by category Statista, https://www.statista.com/statistics/332074/performance-metrics-video-display-ads-category/ (last visited April 21, 2021)