The graph shows performance metrics for video display ads worldwide as of September 2014. Clickthrough rate was the highest for sports, reaching 5.29, followed by a significantly lower 0.74 percent rate for technology and computing industries.
Performance metrics for rich media video display ads in worldwide in 1st half 2014, by category
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Change in programmatic ad spend worldwide Q2 2023, by category
- Basic Statistic YouTube: global advertising revenues as of Q4 2023
- Premium Statistic Online video ad expenditure Japan 2022-2027, by device
- Premium Statistic Display ad spend in France 2023, by format
- Premium Statistic Digital display advertising spending in France 2023, by format
- Premium Statistic Digital ad spend growth in the U.S. 2023, by format
- Premium Statistic Mobile display ad viewability rates worldwide 2019-2022
- Premium Statistic Leading advertising categories in Brazil 2022, by advertising spending
- Premium Statistic Businesses using video on landing pages worldwide 2016-2021
- Premium Statistic Businesses using video in e-mail worldwide 2016-2021
About the region
10
- Premium Statistic JCDecaux's revenue distribution worldwide 2023, by sector
- Premium Statistic Publicis Groupe's net revenue share 2023, by sector
- Premium Statistic Desktop video ad viewability rates worldwide 2018-2021
- Premium Statistic Online video ad spend worldwide 2020-2024
- Premium Statistic Casual mobile games rewarded video ads eCPM worldwide in 2018, by region & OS
- Premium Statistic Omnicom Group's revenue share 2020-2023, by client's industry sector
- Premium Statistic Global YouTube advertising revenues 2017-2023
- Basic Statistic YouTube: share of Google revenues 2017-2023
- Premium Statistic Digital ad spend growth 2021-2026, by format
- Premium Statistic Distribution of programmatic ad spend worldwide 2021, by region
Selected statistics
1
Other regions
10
- Premium Statistic Pure play internet ad revenue Australia 2014-2022
- Premium Statistic Top disadvantages of SVoD services in 2019
- Premium Statistic Italy: most risky video content for brand safety 2018, by type and device
- Premium Statistic Display advertising CTR in select Asia Pacific countries 2013-2014
- Premium Statistic Forecast on market share of programmatic video advertising in Germany 2012-2020
- Premium Statistic Ad spend in Indonesia 2014, by industry
- Premium Statistic Targeting methods used by digital video advertisers in Canada Q4 2017
- Premium Statistic College sports sponsorship in North America: most active industries 2017-2018
- Basic Statistic Distribution of digital video advertising impressions in APAC 2014, by industry
- Premium Statistic Average CPC (cost per click) for programmatic advertising in Sweden 2012-2018
Related statistics
10
- Premium Statistic Industries with highest out-of-home ad spending in the UK 2023
- Premium Statistic Digital video ad spend growth in the UK 2019-2024
- Premium Statistic Digital video ad view distribution in the U.S. Q4 2018, by category
- Premium Statistic Average CPM (cost per mille) for programmatic advertising in Sweden 2012-2018
- Premium Statistic Average click-through rate (CTR) for programmatic advertising in Sweden 2012-2018
- Basic Statistic Share of cross-screen in digital video campaigns in the U.S. 2014-2018
- Basic Statistic Digital video ad impressions in the U.S. 2014-2018, by ad length
- Premium Statistic Complaints about digital advertising in the UK 2022, by ad location
- Premium Statistic Digital video advertising spending in the UK 2008-2022
- Premium Statistic Digital ad spend growth in the UK 2022, by format
Further related statistics
10
- Utilization of the worldwide fish production 2006-2020, by purpose
- Number of people working in fishing and aquaculture worldwide 1995-2020
- Number of worldwide users of cocaine by region 2010-2021
- Ecstasy consumers worldwide by region 2010-2021
- Biofuels related jobs worldwide by region 2019
- Global natural gas production in oil equivalent 1998-2019
- Middle Eastern countries with the largest international tourism receipts 2018
- Cocoa consumption worldwide by region 2016
- Sponsorship spending in North America 2007-2018
- Leading inverse and leveraged ETPs in the U.S. 2016, by performance
Further Content: You might find this interesting as well
Statistics
- Utilization of the worldwide fish production 2006-2020, by purpose
- Number of people working in fishing and aquaculture worldwide 1995-2020
- Number of worldwide users of cocaine by region 2010-2021
- Ecstasy consumers worldwide by region 2010-2021
- Biofuels related jobs worldwide by region 2019
- Global natural gas production in oil equivalent 1998-2019
- Middle Eastern countries with the largest international tourism receipts 2018
- Cocoa consumption worldwide by region 2016
- Sponsorship spending in North America 2007-2018
- Leading inverse and leveraged ETPs in the U.S. 2016, by performance
eMarketer. (October 23, 2014). Performance metrics for rich media video display ads in worldwide in 1st half 2014, by category [Graph]. In Statista. Retrieved March 28, 2024, from https://www.statista.com/statistics/332074/performance-metrics-video-display-ads-category/
eMarketer. "Performance metrics for rich media video display ads in worldwide in 1st half 2014, by category." Chart. October 23, 2014. Statista. Accessed March 28, 2024. https://www.statista.com/statistics/332074/performance-metrics-video-display-ads-category/
eMarketer. (2014). Performance metrics for rich media video display ads in worldwide in 1st half 2014, by category. Statista. Statista Inc.. Accessed: March 28, 2024. https://www.statista.com/statistics/332074/performance-metrics-video-display-ads-category/
eMarketer. "Performance Metrics for Rich Media Video Display Ads in Worldwide in 1st Half 2014, by Category." Statista, Statista Inc., 23 Oct 2014, https://www.statista.com/statistics/332074/performance-metrics-video-display-ads-category/
eMarketer, Performance metrics for rich media video display ads in worldwide in 1st half 2014, by category Statista, https://www.statista.com/statistics/332074/performance-metrics-video-display-ads-category/ (last visited March 28, 2024)
Performance metrics for rich media video display ads in worldwide in 1st half 2014, by category [Graph], eMarketer, October 23, 2014. [Online]. Available: https://www.statista.com/statistics/332074/performance-metrics-video-display-ads-category/