Rich media video display ads: performance metrics worldwide 2014, by category

The graph shows performance metrics for video display ads worldwide as of September 2014. Clickthrough rate was the highest for sports, reaching 5.29, followed by a significantly lower 0.74 percent rate for technology and computing industries.

Performance metrics for rich media video display ads in worldwide in 1st half 2014, by category

CategoryClickthrough rate (in percent)Engagement rate (in percent)Average Engagement time (in seconds)Average video playtime (in seconds)In-screen impressions (in percent)
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Release date

October 2014



Survey time period

H1 2014

Supplementary notes

Data represents activity on the Adform platform, broader industry metrics may vary.
Includes custom units which may or may not include video content.
Worldwide data based primarily on Europe and the United States.

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Statistics on "Video advertising and marketing"

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