Digital video ad spend Japan 2017-2023, by type

The statistic shows online video advertising spending in Japan in 2017 and 2018, with forecasts until 2023, broken down by type. In 2018, in-stream online video advertising spending for PCs and smartphones was highest among the different advertisement types, amounting to about 75.6 billion Japanese yen. The source projected that the spending for this type of advertisement would increase to approximately 221.3 billion yen by 2023.

Online video advertising spending in Japan from 2017 to 2023, by type

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Source

Release date

December 2019

Region

Japan

Survey time period

2017 to 2018

Supplementary notes

*Forecast.

1 Japanese yen equals 0.0092 U.S. dollars or 0.0082 euros as of January 2020.

Figures prior to 2018 come from previous reporting.

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