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Leading customer marketing activities used by B2B marketers worldwide as of September 2014

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B2B marketing: leading customer marketing acitivities worldwide 2014 The data presents leading customer marketing activities according to B2B marketers as of September 2014. DemandMetric's findings showed that 61 percent of B2B marketers used customer and/or user groups events as their leading customer marketing activity.
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Description Source More information
The data presents leading customer marketing activities according to B2B marketers as of September 2014. DemandMetric's findings showed that 61 percent of B2B marketers used customer and/or user groups events as their leading customer marketing activity.
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Release date
October 2014
Region
Worldwide
Survey time period
August 13 to September 2, 2014
Number of respondents
237 respondents
Special properties
among B2B marketers
Method of interview
Online survey
Supplementary notes
Region is presumed.
Multiple answers were possible.

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