volume sales of about 5.77 million 9 liter cases in the United States, dropping to 5.68 million 9 liter cases the following year.
This statistic presents the rum market share in the United States for the 52 weeks ended March 23, 2014. In that time period, the two rum brands Captain Morgan and Bacardi captured a share of over two thirds of the U.S. rum market. In the same year, Captain Morgan recorded Rum market share in the United States in 2014, by brand
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Statistics on Spirits brands: Captain Morgan
Overview
6
- Premium Statistic Leading spirits brands worldwide 2022, based on brand value
- Premium Statistic Distilled spirits market: leading brands worldwide based on sales volume 2021
- Premium Statistic Global rum market: leading brands based on sales volume 2021
- Premium Statistic Captain Morgan rum's global sales volume 2009-2021
- Premium Statistic Captain Morgan drinker age distribution in the United States in 2021
- Premium Statistic Captain Morgan drinker generation distribution in the United States in 2021
Brand facts
7
- Premium Statistic Captain Morgan rum's sales volume in the U.S. 2013-2021
- Premium Statistic U.S. spirits' dollar sales by brand 2019
- Premium Statistic U.S. spirits' dollar sales growth 2019, by brand
- Premium Statistic U.S. spirits' unit sales by brand 2019
- Premium Statistic Volume sales of the leading rum brands in the U.S. 2021
- Premium Statistic Volume sales change of the leading rum brands U.S. 2021
- Premium Statistic Volume sales share of the leading rum brands in the U.S. 2021
Advertising spending
5
- Premium Statistic Diageo: marketing spending worldwide 2012-2022
- Premium Statistic Diageo: marketing spending in North America 2012-2022
- Premium Statistic Captain Morgan: ad spend in the U.S. 2013-2019
- Premium Statistic Captain Morgan: advertising spend in the United States from 2016 to 2019, by outlet
- Premium Statistic Captain Morgan: online ad spend in the United States from 2013 to 2019
Competitors
4
Further related statistics
12
- U.S. dollar sales of Sailor Jerry rum 2013-2014
- Global rum market: leading brands based on sales volume growth 2013
- Volume of rum sold in Canada FY 2010-FY 2021, by origin
- Canadian rum dollar sales by province 2020/21
- Canadian rum dollar sales FY 2010-FY 2021
- Canadian rum volume sales from FY 2010-FY 2021
- Canadian rum dollar sales by product type FY 2010-FY 2019
- Global retail value of luxury rum 2010-2020
- Rum retail sales value in China 2013-2022, by sales channel
- Chile: rum sales value 2012-2017
- U.S. rum dollar sales 2012-2013
- El Salvador: top-of-mind rum brands 2020
Further Content: You might find this interesting as well
Statistics
- U.S. dollar sales of Sailor Jerry rum 2013-2014
- Global rum market: leading brands based on sales volume growth 2013
- Volume of rum sold in Canada FY 2010-FY 2021, by origin
- Canadian rum dollar sales by province 2020/21
- Canadian rum dollar sales FY 2010-FY 2021
- Canadian rum volume sales from FY 2010-FY 2021
- Canadian rum dollar sales by product type FY 2010-FY 2019
- Global retail value of luxury rum 2010-2020
- Rum retail sales value in China 2013-2022, by sales channel
- Chile: rum sales value 2012-2017
- U.S. rum dollar sales 2012-2013
- El Salvador: top-of-mind rum brands 2020
Advertising Age. (May 16, 2014). Rum market share in the United States in 2014, by brand [Graph]. In Statista. Retrieved February 08, 2023, from https://www.statista.com/statistics/334239/us-rum-market-share-by-brand/
Advertising Age. "Rum market share in the United States in 2014, by brand." Chart. May 16, 2014. Statista. Accessed February 08, 2023. https://www.statista.com/statistics/334239/us-rum-market-share-by-brand/
Advertising Age. (2014). Rum market share in the United States in 2014, by brand. Statista. Statista Inc.. Accessed: February 08, 2023. https://www.statista.com/statistics/334239/us-rum-market-share-by-brand/
Advertising Age. "Rum Market Share in The United States in 2014, by Brand." Statista, Statista Inc., 16 May 2014, https://www.statista.com/statistics/334239/us-rum-market-share-by-brand/
Advertising Age, Rum market share in the United States in 2014, by brand Statista, https://www.statista.com/statistics/334239/us-rum-market-share-by-brand/ (last visited February 08, 2023)
Rum market share in the United States in 2014, by brand [Graph], Advertising Age, May 16, 2014. [Online]. Available: https://www.statista.com/statistics/334239/us-rum-market-share-by-brand/