This statistic presents the rum market share in the United States for the 52 weeks ended March 23, 2014. In that time period, the two rum brands Captain Morgan and Bacardi captured a share of over two thirds of the U.S. rum market. In the same year, Captain Morgan recorded volume sales of about 5.77 million 9 liter cases in the United States, dropping to 5.68 million 9 liter cases the following year.
Rum market share in the United States in 2014, by brand
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Advertising Age. (May 16, 2014). Rum market share in the United States in 2014, by brand [Graph]. In Statista. Retrieved August 07, 2020, from https://www.statista.com/statistics/334239/us-rum-market-share-by-brand/
Advertising Age. "Rum market share in the United States in 2014, by brand." Chart. May 16, 2014. Statista. Accessed August 07, 2020. https://www.statista.com/statistics/334239/us-rum-market-share-by-brand/
Advertising Age. (2014). Rum market share in the United States in 2014, by brand. Statista. Statista Inc.. Accessed: August 07, 2020. https://www.statista.com/statistics/334239/us-rum-market-share-by-brand/
Advertising Age. "Rum Market Share in The United States in 2014, by Brand." Statista, Statista Inc., 16 May 2014, https://www.statista.com/statistics/334239/us-rum-market-share-by-brand/
Advertising Age, Rum market share in the United States in 2014, by brand Statista, https://www.statista.com/statistics/334239/us-rum-market-share-by-brand/ (last visited August 07, 2020)
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