This statistic presents the rum market share in the United States for the 52 weeks ended March 23, 2014. In that time period, the two rum brands Captain Morgan and Bacardi captured a share of over two thirds of the U.S. rum market. In the same year, Captain Morgan recorded volume sales of about 5.77 million 9 liter cases in the United States, dropping to 5.68 million 9 liter cases the following year.
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U.S. rum market share by brand 2014
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Rum market share in the United States in 2014, by brand
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This statistic presents the rum market share in the United States for the 52 weeks ended March 23, 2014. In that time period, the two rum brands Captain Morgan and Bacardi captured a share of over two thirds of the U.S. rum market. In the same year, Captain Morgan recorded volume sales of about 5.77 million 9 liter cases in the United States, dropping to 5.68 million 9 liter cases the following year.
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Description
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This statistic presents the rum market share in the United States for the 52 weeks ended March 23, 2014. In that time period, the two rum brands Captain Morgan and Bacardi captured a share of over two thirds of the U.S. rum market. In the same year, Captain Morgan recorded volume sales of about 5.77 million 9 liter cases in the United States, dropping to 5.68 million 9 liter cases the following year.
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- Show publisher information
- Release date
- May 2014
- Region
- United States
- Survey time period
- 2013 to 2014*
- Supplementary notes
- * U.S. sales for the 52 weeks ended March 23, 2014, excluding bars and restaurants.
More information
- Region
- United States
- Survey time period
- 2013 to 2014*
- Supplementary notes
- * U.S. sales for the 52 weeks ended March 23, 2014, excluding bars and restaurants.
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Global rum market: leading brands based on sales volume 2017
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+Diageo: marketing spending worldwide 2012-2018
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+Captain Morgan rum's global sales volume 2009-2017
+
+U.S. spirits' unit sales by brand 2017
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Statistics on "Spirits brands: Captain Morgan"
- Overview
The most important statistics
- Most valuable spirits brands worldwide in 2017, based on brand value (in million U.S. dollars)Leading spirits brands worldwide 2017, based on brand value
- Leading 35 distilled spirits brands worldwide in 2017, based on sales volume (in million 9-liter cases) Distilled spirits market: leading brands worldwide based on sales volume 2017
- Leading rum brands worldwide in 2017, based on sales volume (in million 9 liter cases)*Global rum market: leading brands based on sales volume 2017
- Sales volume of Captain Morgan rum worldwide from 2009 to 2017 (in million 9 liter cases) Captain Morgan rum's global sales volume 2009-2017
- Share of Captain Morgan rum drinkers in the United States in 2017, by ageCaptain Morgan drinker age distribution in the United States in 2017
- Share of Captain Morgan rum drinkers in the United States in 2017, by generationCaptain Morgan drinker generation distribution in the United States in 2017
- Brand facts
The most important statistics
- Dollar sales of spirits in the United States in 2018, by brand (in million U.S. dollars)U.S. spirits' dollar sales by brand 2018
- Dollar sales growth of spirits in the United States in 2018, by brand (change to prior year)U.S. spirits' dollar sales growth 2018, by brand
- Unit sales of spirits in the United States in 2017, by brand (in thousand cases)U.S. spirits' unit sales by brand 2017
- Sales of the leading rum brands in the United States in 2017 (in million U.S. dollars)U.S. sales of the leading rum brands 2017
- Leading brands of rum in the United States in 2017, based on volume sales (in 1,000 9 liter cases)Volume sales of the leading rum brands in the U.S. 2017
- Sales volume change among leading rum brands in the United States in 2017Volume sales change of the leading rum brands in the U.S. 2017
- Volume sales share of the leading rum brands in the United States in 2017Volume sales share of the leading rum brands in the U.S. 2017
- Sales volume of Captain Morgan rum in the United States in 2013 and 2017 (in 1,000 9 liter cases)**Captain Morgan rum's sales volume in the U.S. 2013-2017
- Advertising spending
The most important statistics
- Diageo's marketing spending worldwide from 2012 to 2018 (in million GBP)*Diageo: marketing spending worldwide 2012-2018
- Diageo's marketing spending in North America from 2012 to 2018 (in million GBP)*Diageo: marketing spending in North America 2012-2018
- Advertising spending of Captain Morgan in the United States from 2013 to 2017 (in million U.S. dollars)Captain Morgan: ad spend in the U.S. 2013-2017
- Captain Morgan brand advertising spending in the United States from 2016 to 2017, by channel (in 1,000 U.S. dollars)Captain Morgan: advertising spend in the United States from 2016 to 2017, by outlet
- Captain Morgan brand online advertising spending in the United States from 2011 to 2017 (in 1,000 U.S. dollars)Captain Morgan: online ad spend in the United States from 2011 to 2017
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Statistics on the topic
Free statistics
- Leading rum brands worldwide in 2017, based on sales volume (in million 9 liter cases)*
- Rum volume sales in Canada from FY 2010 to FY 2017, by product type (in million liters)
- Leading rum brands worldwide in 2013, based on sales volume growth (in 1,000 9-liter cases)
- Rum dollar sales in Canada from FY 2010 to FY 2017 (in million Canadian dollars)
- Rum volume sales in Canada from FY 2010 to FY 2017 (in million liters)
- Rum dollar sales in Canada from FY 2010 to FY 2017, by product type (in million Canadian dollars)
Premium Statistics
- Most valuable spirits brands worldwide in 2017, based on brand value (in million U.S. dollars)
- Leading 35 distilled spirits brands worldwide in 2017, based on sales volume (in million 9-liter cases)
- Sales volume of Captain Morgan rum worldwide from 2009 to 2017 (in million 9 liter cases)
- Share of Captain Morgan rum drinkers in the United States in 2017, by age
- Share of Captain Morgan rum drinkers in the United States in 2017, by generation
- Dollar sales of spirits in the United States in 2018, by brand (in million U.S. dollars)
- Dollar sales growth of spirits in the United States in 2018, by brand (change to prior year)
- Unit sales of spirits in the United States in 2017, by brand (in thousand cases)
- Sales of the leading rum brands in the United States in 2017 (in million U.S. dollars)
- Leading brands of rum in the United States in 2017, based on volume sales (in 1,000 9 liter cases)
- Sales volume change among leading rum brands in the United States in 2017
- Volume sales share of the leading rum brands in the United States in 2017
- Sales volume of Captain Morgan rum in the United States in 2013 and 2017 (in 1,000 9 liter cases)**
- Diageo's marketing spending worldwide from 2012 to 2018 (in million GBP)*
- Diageo's marketing spending in North America from 2012 to 2018 (in million GBP)*
- Advertising spending of Captain Morgan in the United States from 2013 to 2017 (in million U.S. dollars)
- Captain Morgan brand advertising spending in the United States from 2016 to 2017, by channel (in 1,000 U.S. dollars)
- Captain Morgan brand online advertising spending in the United States from 2011 to 2017 (in 1,000 U.S. dollars)
- Dollar sales of Sailor Jerry rum in the United States in 2013 and 2014 (in million U.S. dollars)
- Rum sales in Canada in 2016/17, by province (in million Canadian dollars)
- Supplier gross revenue of rum in the United States from 2004 to 2017 (in million U.S. dollars)
- Supplier gross revenue of rum in the United States in 2017, by price category (in million U.S. dollars)
- Share of individuals that consume dark rum weekly in Spain between 2009 and 2016
- Retail value of luxury rum worldwide from 2010 to 2020 (in million U.S. dollars)*
- Value of rum and other spirits obtained by distilling fermented sugar cane products exported from Sweden from 2007 to 2017 (in 1,000 SEK)
- Sales volume of rum in Vinmonopolet stores in Norway from 2006 to 2016 (in 1,000 liters)
- Number of mead producers in the United States in 2014 and 2015
- Unit sales of the leading refrigerated lemonade brands of the United States in 2017 (in 1,000s)
- Non-alcoholic beverage market value in Latin America in 2018 and 2023 (in billion U.S. dollars)
- Size of the bottled water market in Mexico in 2012 and 2015, based on sales (in billion U.S. dollars)
- Average number of gallons produced by U.S. meaderies from 2013 to 2015
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