The graph shows data on Volkswagen's advertising spending on selected brands in the United States from 2012 to 2014. The car manufacturer invested 23 million U.S. dollars in measured media advertising of its brand Porsche. The company enjoyed a fairly good reputation worldwide. However, following the 2015 carbon dioxide emissions scandal, Volkswagen's reputation fell significantly.
Volkswagen Group advertising spending on selected brands in the United States from 2012 to 2014
(in billion U.S. dollars)
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Figures not provided by the source article come from AdAge's earlier publications. Figure for Porsche for 2014 not available.
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Advertising Age. (September 21, 2015). Volkswagen Group advertising spending on selected brands in the United States from 2012 to 2014 (in billion U.S. dollars) [Graph]. In Statista. Retrieved January 27, 2022, from https://www.statista.com/statistics/340011/volkswagen-ad-spend-brands-usa/
Advertising Age. "Volkswagen Group advertising spending on selected brands in the United States from 2012 to 2014 (in billion U.S. dollars)." Chart. September 21, 2015. Statista. Accessed January 27, 2022. https://www.statista.com/statistics/340011/volkswagen-ad-spend-brands-usa/
Advertising Age. (2015). Volkswagen Group advertising spending on selected brands in the United States from 2012 to 2014 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: January 27, 2022. https://www.statista.com/statistics/340011/volkswagen-ad-spend-brands-usa/
Advertising Age. "Volkswagen Group Advertising Spending on Selected Brands in The United States from 2012 to 2014 (in Billion U.S. Dollars)." Statista, Statista Inc., 21 Sep 2015, https://www.statista.com/statistics/340011/volkswagen-ad-spend-brands-usa/
Advertising Age, Volkswagen Group advertising spending on selected brands in the United States from 2012 to 2014 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/340011/volkswagen-ad-spend-brands-usa/ (last visited January 27, 2022)
