The graph shows data on Volkswagen's advertising spending on selected brands in the United States from 2012 to 2014. The car manufacturer invested 23 million U.S. dollars in measured media advertising of its brand Porsche. The company enjoyed a fairly good reputation worldwide. However, following the 2015 carbon dioxide emissions scandal, Volkswagen's reputation fell significantly.
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Volkswagen: ad spend on brands in the U.S. 2012-2014
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Volkswagen Group advertising spending on selected brands in the United States from 2012 to 2014 (in billion U.S. dollars)
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The graph shows data on Volkswagen's advertising spending on selected brands in the United States from 2012 to 2014. The car manufacturer invested 23 million U.S. dollars in measured media advertising of its brand Porsche. The company enjoyed a fairly good reputation worldwide. However, following the 2015 carbon dioxide emissions scandal, Volkswagen's reputation fell significantly.
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The graph shows data on Volkswagen's advertising spending on selected brands in the United States from 2012 to 2014. The car manufacturer invested 23 million U.S. dollars in measured media advertising of its brand Porsche. The company enjoyed a fairly good reputation worldwide. However, following the 2015 carbon dioxide emissions scandal, Volkswagen's reputation fell significantly.
Show more- Show sources information
- Show publisher information
- Release date
- September 2015
- Region
- United States
- Survey time period
- 2012 to 2014
- Special properties
- measured media only
- Supplementary notes
-
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
Figures not provided by the source article come from AdAge's earlier publications.
Figure for Porsche for 2014 not available.
More information
- Region
- United States
- Survey time period
- 2012 to 2014
- Special properties
- measured media only
- Supplementary notes
-
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
Figures not provided by the source article come from AdAge's earlier publications.
Figure for Porsche for 2014 not available.
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Statistics on "TV advertising in the U.S."
- Global overview
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- Cable television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)Cable TV ad revenue in the U.S. 2010-2019
- Change in TV advertising spending in the United States from 2016 to 2018TV ad spend growth in the U.S. 2016-2018
- Change in TV advertising spending in selected formats in the United States in September 2017U.S. TV ad spend growth 2017, by format
- Share of online TV in TV advertising revenue in the United States from 2012 to 2018Share of online TV in TV advertising revenue in the U.S. 2012-2018
- National primetime TV upfront ad sales in the United States from 2008/09 to 2018/19 season (in million U.S. dollars)National primetime TV upfront ad sales in the U.S. 2008-2019
- Ad prices
The most important statistics
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- Average cost of a 30-second TV commercial in selected formats in the United States in July 2016 (in thousand U.S. dollars)Cost of a TV commercial in the U.S. 2016
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The most important statistics
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- Leading advertisers on cable TV networks in the United States in 2017, by ad spend (in million U.S. dollars)Largest advertisers on cable TV networks in the U.S. 2017
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The most important statistics
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- Programmatic/addressable
The most important statistics
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- Share of TV advertising budgets spent programmatically in the United States in 2017 and 2018Share of TV advertising budgets spent programmatically in the U.S. 2017-2018
- Types of TV inventory marketers in the United States were interested in buying programmatically as of March 2016Types of TV inventory bought programmatically by marketers in the U.S. 2016
- Most important benefits of programmatic TV according to marketers in the United States in 2016Benefits of programmatic TV advertising in the U.S. 2016
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- Addressable TV advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Addressable TV ad spend in the U.S. 2015-2020
- Corporate use
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- Marketing implementation of television advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016TV advertising adoption among SMEs in the U.S. 2016
- Estimated B2B marketing and advertising spending in the United States in 2016, by channel (in billion U.S. dollars)B2B marketing and advertising spending in the U.S. 2016, by channel
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- Share of consumers who felt annoyed by TV advertising in the United States as of May 2017U.S. consumers who find TV advertising annoying 2017
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Statistics
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Free statistics
- Distribution of TV advertising spending worldwide in 2019, by segment
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