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Volkswagen Group advertising spending on selected brands in the United States from 2012 to 2014 (in billion U.S. dollars)

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Volkswagen: ad spend on brands in the U.S. 2012-2014 The graph shows data on Volkswagen's advertising spending on selected brands in the United States from 2012 to 2014. The car manufacturer invested 23 million U.S. dollars in measured media advertising of its brand Porsche. The company enjoyed a fairly good reputation worldwide. However, following the 2015 carbon dioxide emissions scandal, Volkswagen's reputation fell significantly.
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201220132014
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The graph shows data on Volkswagen's advertising spending on selected brands in the United States from 2012 to 2014. The car manufacturer invested 23 million U.S. dollars in measured media advertising of its brand Porsche. The company enjoyed a fairly good reputation worldwide. However, following the 2015 carbon dioxide emissions scandal, Volkswagen's reputation fell significantly.
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Release date
September 2015
Region
United States
Survey time period
2012 to 2014
Special properties
measured media only
Supplementary notes
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
Figures not provided by the source article come from AdAge's earlier publications.
Figure for Porsche for 2014 not available.
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