Volkswagen's reputation fell significantly.
The graph shows data on Volkswagen's advertising spending on selected brands in the United States from 2012 to 2014. The car manufacturer invested 23 million U.S. dollars in measured media advertising of its brand Porsche. The company enjoyed a fairly good reputation worldwide. However, following the 2015 carbon dioxide emissions scandal, Volkswagen Group advertising spending on selected brands in the United States from 2012 to 2014 (in billion U.S. dollars)
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Statistics on TV advertising in the United States
Overview
7
- Premium Statistic Advertising revenue in the U.S. 2014-2027
- Premium Statistic TV advertising spending in the U.S. 2011-2026
- Premium Statistic TV advertising spending change in the U.S. 2019-2026
- Premium Statistic National primetime TV upfront ad sales in the U.S. 2008-2023
- Premium Statistic Upfront TV ad spend in the U.S. 2019-2023
- Premium Statistic Upfront TV ad buying plans of U.S. marketers 2022, by buy type
- Premium Statistic Expected changes in TV advertising budgets in the U.S. 2021, by platform
Leading advertisers
5
- Premium Statistic Largest advertisers on broadcast network TV in the U.S. 2021
- Premium Statistic Largest advertisers on cable TV networks in the U.S. 2021
- Premium Statistic Highest reaching advertisers at the Academy Awards 2022, by household reach
- Premium Statistic Largest Super Bowl advertisers 2022
- Premium Statistic Estimated weekly TV ad spend of U.S. companies November 2022
Connected TV
8
- Premium Statistic Linear addressable TV ad spend in the U.S. 2015-2023
- Premium Statistic Connected TV ad spend in the U.S. 2019-2026
- Premium Statistic Connected TV ad spend growth in the U.S. 2022-2026
- Premium Statistic CTV ad spend share in the U.S. 2019-2022, by company
- Premium Statistic Connected TV programmatic advertising household reach in the U.S. Q1 2022
- Premium Statistic CTV ad views in the U.S. 2020-2022, by device
- Premium Statistic Benefits of CTV advertising in the U.S. 2021
- Premium Statistic Challenges of connected TV advertising in the U.S. 2022
Consumer attitudes
8
- Premium Statistic Media where consumers recall ads in the U.S. 2021
- Premium Statistic TV ads perception and attitudes among U.S. adults 2021
- Premium Statistic Share of adults who find linear TV ads to be effective in the U.S. 2021
- Premium Statistic Share of adults who find linear TV ads to be effective U.S. 2021, by generation
- Premium Statistic Share of adults who find linear TV ads to be effective U.S. 2021, by ethnicity
- Premium Statistic Share of adults who find linear TV ads to be targeting them in the U.S. 2021
- Premium Statistic Share of TV viewers feeling positive about having ads aimed at them in the U.S. 2021
- Premium Statistic TV viewers opinions about ads served on AVOD platforms in the U.S. 2021
Further related statistics
14
- Audi: ad spend in the U.S. 2012-2014
- Volkswagen: ad spend in the U.S. 2012-2013
- Audi Volkswagen Korea ad spend by medium 2018
- Volkswagen (brand): ad spend in the U.S. 2012-2014
- Volkswagen: ad spend worldwide 2020-2021
- Porsche's advertising spending in the U.S. 2009-Q1 2014
- Europe: Audi car sales from 2011-2019
- National TV ad spend during NBA post-season 2014-2017
- Taco Bell and Burger King ad spend in the U.S. 2016
- Ad spend growth rates of leading advertisers in the U.S. 2000-2021
- Honda Motor: advertising expenditure worldwide in 2011 and 2012
- PC and mobile ad spend of automotive companies South Korea H1 2018
- Global sales revenue of Volkswagen Commercial Vehicles 2013-2021
- Earnings after tax of Audi Hungaria in Hungary 2017-2021
Further Content: You might find this interesting as well
Statistics
- Audi: ad spend in the U.S. 2012-2014
- Volkswagen: ad spend in the U.S. 2012-2013
- Audi Volkswagen Korea ad spend by medium 2018
- Volkswagen (brand): ad spend in the U.S. 2012-2014
- Volkswagen: ad spend worldwide 2020-2021
- Porsche's advertising spending in the U.S. 2009-Q1 2014
- Europe: Audi car sales from 2011-2019
- National TV ad spend during NBA post-season 2014-2017
- Taco Bell and Burger King ad spend in the U.S. 2016
- Ad spend growth rates of leading advertisers in the U.S. 2000-2021
- Honda Motor: advertising expenditure worldwide in 2011 and 2012
- PC and mobile ad spend of automotive companies South Korea H1 2018
- Global sales revenue of Volkswagen Commercial Vehicles 2013-2021
- Earnings after tax of Audi Hungaria in Hungary 2017-2021
Advertising Age. (September 21, 2015). Volkswagen Group advertising spending on selected brands in the United States from 2012 to 2014 (in billion U.S. dollars) [Graph]. In Statista. Retrieved March 28, 2023, from https://www.statista.com/statistics/340011/volkswagen-ad-spend-brands-usa/
Advertising Age. "Volkswagen Group advertising spending on selected brands in the United States from 2012 to 2014 (in billion U.S. dollars)." Chart. September 21, 2015. Statista. Accessed March 28, 2023. https://www.statista.com/statistics/340011/volkswagen-ad-spend-brands-usa/
Advertising Age. (2015). Volkswagen Group advertising spending on selected brands in the United States from 2012 to 2014 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: March 28, 2023. https://www.statista.com/statistics/340011/volkswagen-ad-spend-brands-usa/
Advertising Age. "Volkswagen Group Advertising Spending on Selected Brands in The United States from 2012 to 2014 (in Billion U.S. Dollars)." Statista, Statista Inc., 21 Sep 2015, https://www.statista.com/statistics/340011/volkswagen-ad-spend-brands-usa/
Advertising Age, Volkswagen Group advertising spending on selected brands in the United States from 2012 to 2014 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/340011/volkswagen-ad-spend-brands-usa/ (last visited March 28, 2023)
Volkswagen Group advertising spending on selected brands in the United States from 2012 to 2014 (in billion U.S. dollars) [Graph], Advertising Age, September 21, 2015. [Online]. Available: https://www.statista.com/statistics/340011/volkswagen-ad-spend-brands-usa/