Volkswagen's reputation fell significantly.
The graph shows data on Volkswagen's advertising spending on selected brands in the United States from 2012 to 2014. The car manufacturer invested 23 million U.S. dollars in measured media advertising of its brand Porsche. The company enjoyed a fairly good reputation worldwide. However, following the 2015 carbon dioxide emissions scandal, Volkswagen Group advertising spending on selected brands in the United States from 2012 to 2014 (in billion U.S. dollars)
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Advertising Age. (September 21, 2015). Volkswagen Group advertising spending on selected brands in the United States from 2012 to 2014 (in billion U.S. dollars) [Graph]. In Statista. Retrieved January 25, 2021, from https://www.statista.com/statistics/340011/volkswagen-ad-spend-brands-usa/
Advertising Age. "Volkswagen Group advertising spending on selected brands in the United States from 2012 to 2014 (in billion U.S. dollars)." Chart. September 21, 2015. Statista. Accessed January 25, 2021. https://www.statista.com/statistics/340011/volkswagen-ad-spend-brands-usa/
Advertising Age. (2015). Volkswagen Group advertising spending on selected brands in the United States from 2012 to 2014 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: January 25, 2021. https://www.statista.com/statistics/340011/volkswagen-ad-spend-brands-usa/
Advertising Age. "Volkswagen Group Advertising Spending on Selected Brands in The United States from 2012 to 2014 (in Billion U.S. Dollars)." Statista, Statista Inc., 21 Sep 2015, https://www.statista.com/statistics/340011/volkswagen-ad-spend-brands-usa/
Advertising Age, Volkswagen Group advertising spending on selected brands in the United States from 2012 to 2014 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/340011/volkswagen-ad-spend-brands-usa/ (last visited January 25, 2021)