Global mobile ad impression share in H1 2018, by OS

The graph shows the distribution of mobile advertising impressions worldwide in 1st half 2018, by operating system. According to data from Smaato, budget Android devices accounted for 49 percent of all mobile ad impressions served in the measured period.

Distribution of mobile advertising impressions worldwide in 1st half 2018, by operating system

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Source

In cooperation with
Smaato
Release date

September 2018

Region

Worldwide

Survey time period

H1 2018

Special properties

on Smaato Publisher Platform (SPX); broader industry metrics might vary

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