Attitudes to branded and own brand groceries in Great Britain 2014, by generation

Published by Statista Research Department, Jul 17, 2014
This statistic shows consumer attitudes towards branded and unbranded (or private/own label) grocery products in Great Britain in 2014, by generation. According to the survey, 43 percent of Millennials (22 to 30 year olds) do not see the difference between branded and private/own brand food products.

Consumer attitudes to branded and unbranded grocery products in Great Britain in 2014, by generation

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Release date

July 2014

Region

United Kingdom (Great Britain)

Survey time period

May 6 to 14, 2014

Number of respondents

1,451 respondents

Age group

22-60 years

Special properties

Main/joint household shoppers

Method of interview

Online survey

Supplementary notes

Millennials = 22 to 30 years old (22%)
Generation X = 31 to 47 year olds (45%)
Baby Boomers = 48 to 60 year olds (32%)

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