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E-commerce advertising metrics for Facebook in 3rd quarter 2013 and 3rd quarter 2014

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Q3 2013Q3 2014
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Description Source More information
The graph shows metrics for Facebook's global e-commerce advertising in the third quarter of 2013 and 2014. In the presented period, cost per click (CPC) increased from 0.42 U.S. dollars to 0.49 U.S. dollars.
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Release date
October 2014
Region
Worldwide
Survey time period
Q3 2013 and Q3 2014
Supplementary notes
Data is representative of more than 300 billion Facebook ad impressions delivered by customers of Nanigans' advertising automation software; broader industry metrics may vary.
Includes ad spend on both Facebook desktop and Facebook mobile.
Excludes Facebook Exchange.
Nanigans’ ROI-based bidding algorithms focus on reaching high value and high ROI audiences (eg., those making purchases).

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