The graph shows metrics for Facebook's global e-commerce advertising in the third quarter of 2013 and 2014. In the presented period, cost per click (CPC) increased from 0.42 U.S. dollars to 0.49 U.S. dollars.
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E-commerce: Facebook advertising metrics 2013-2014
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- Q3 2013 and Q3 2014
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E-commerce advertising metrics for Facebook in 3rd quarter 2013 and 3rd quarter 2014
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| Q3 2013 | Q3 2014 | |
|---|---|---|
| Click through rate (in percent) | - | - |
| Cost per click (in U.S. dollars) | - | - |
| Cost per thousand (in U.S. dollars) | - | - |
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