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E-commerce: Facebook advertising metrics 2013-2014
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E-commerce: Facebook advertising metrics 2013-2014
E-commerce advertising metrics for Facebook in 3rd quarter 2013 and 3rd quarter 2014
The graph shows metrics for Facebook's global e-commerce advertising in the third quarter of 2013 and 2014. In the presented period, cost per click (CPC) increased from 0.42 U.S. dollars to 0.49 U.S. dollars.
E-commerce advertising metrics for Facebook in 3rd quarter 2013 and 3rd quarter 2014
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| - | - | - |
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| Q3 2013 | Q3 2014 | |
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| - | - | - |
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Description
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The graph shows metrics for Facebook's global e-commerce advertising in the third quarter of 2013 and 2014. In the presented period, cost per click (CPC) increased from 0.42 U.S. dollars to 0.49 U.S. dollars.
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- Release date
- October 2014
- Region
- Worldwide
- Survey time period
- Q3 2013 and Q3 2014
- Supplementary notes
-
Data is representative of more than 300 billion Facebook ad impressions delivered by customers of Nanigans' advertising automation software; broader industry metrics may vary.
Includes ad spend on both Facebook desktop and Facebook mobile.
Excludes Facebook Exchange.
Nanigans’ ROI-based bidding algorithms focus on reaching high value and high ROI audiences (eg., those making purchases).
Source
- Show sources information
- Show publisher information
- Release date
- October 2014
More information
- Region
- Worldwide
- Survey time period
- Q3 2013 and Q3 2014
- Supplementary notes
-
Data is representative of more than 300 billion Facebook ad impressions delivered by customers of Nanigans' advertising automation software; broader industry metrics may vary.
Includes ad spend on both Facebook desktop and Facebook mobile.
Excludes Facebook Exchange.
Nanigans’ ROI-based bidding algorithms focus on reaching high value and high ROI audiences (eg., those making purchases).
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