Facebook: number of daily active users worldwide 2011-2023
Facebook audience reachDuring the first quarter of 2023, the number of daily active users on Facebook reached 2.04 billion, a minor increase on the previous quarter. When compared with the number of daily active users in the first quarter of 2022, the platform has gained around 77 million users. Facebook’s penetration rate for the United States in 2022 was 71.43 percent, up from 70 percent in 2020. The social network’s audience reach is projected to be 75.79 percent by 2027.
Most popular social media websitesAs of May 2021, Facebook was the most used social media site in the United States, accounting for 71.8 percent of all social media visits. Ranking in second place was Pinterest with 12.4 percent, followed by Twitter and Instagram, with 9.15 percent and 3.82 percent, respectively. Although other sites remain popular, Facebook’s number of visits made it undoubtably the leading social media platform in terms of social media site visits.
For Generation Z and Millennials in the United States, Facebook was one of the least popular platforms used to connect with others. Gen Z and Millennials preferred video sharing platforms, specifically Snapchat, TikTok and YouTube.