Facebook: number of daily active users worldwide 2011-2019

How many daily active users does Facebook have?

During the fourth quarter of 2019, Facebook reported almost 1.66 billion daily active users (DAU). Overall, daily active users accounted for 66 percent of monthly active users.

Facebook audience reach

With over 2.5 billion monthly active users, Facebook is the most popular social network worldwide. In its local market in the United States, Facebook accounts for over 45 percent of monthly social media visits. Facebook’s appeal is not only based on its social platform but also on its strong mobile integration and mobile messaging capabilities. Facebook Messenger, which was released as a standalone chat app in 2011, is one of the most popular mobile messenger apps worldwide.

Facebook revenue

In 2018, Facebook’s annual revenue amounted to close to 55.84 billion U.S. dollars, the majority of which was generated via advertising. Overall, the social network generated 92 percent of its annual revenue via mobile, illustrating Facebook’s symbiotic relationship with mobile social networking.

Facebook’s mobile products

The majority of social media usage growth is projected to come from mobile devices as emerging markets catch up with the rest of the world when it comes to online connectivity. Facebook is one of the leading non-gaming app publishers worldwide, generating almost 107 million app downloads via Google Play in June 2019. One of Facebook’s most popular apps is Facebook Lite, a lightweight version of its mobile app that is set to work well on slow internet connections and less powerful mobile devices.

Number of daily active Facebook users worldwide as of 4th quarter 2019

Number of users in millions
Q4 '191,657
Q3 '191,623
Q2 '191,587
Q1 '191,562
Q4 '18 1,523
Q3 '18 1,495
Q2 '18 1,471
Q1 '18 1,449
Q4 '17 1,401
Q3 '17 1,368
Q2 '17 1,325
Q1 '17 1,284
Q4 '16 1,227
Q3 '16 1,179
Q2 '16 1,128
Q1 '16 1,090
Q4 '15 1,038
Q3 '15 1,007
Q2 '15 968
Q1 '15 936
Q4 '14 890
Q3 '14 864
Q2 '14 829
Q1 '14 802
Q4 '13 757
Q3 '13 728
Q2 '13 699
Q1 '13 665
Q4 '12 618
Q3 '12 584
Q2 '12 552
Q1 '12 526
Q4 '11 483
Q3 '11 457
Q2 '11 417
Q1 '11 372
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Source

Release date

January 2020

Region

Worldwide

Survey time period

Q1 2011 to Q4 2019

Supplementary notes

The number of DAUs, mobile DAUs, MAUs, and mobile MAUs do not include Instagram users unless they would otherwise qualify as such users, respectively, based on their other activities on Facebook.

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