Facebook: number of daily active users worldwide 2011-2022

Facebook audience reach

During the fourth quarter of 2021, the number of daily active users on Facebook reached 1.93 billion, a very minor decrease on the previous quarter. When compared with the number of daily active users by the final quarter of 2020, the platform gained around 84 million users. The number of monthly active users by the end of 2021 was 2.9 billion. Facebook’s penetration rate for the United States in 2021 was 70.59 percent, up from 67.4 percent in 2020. The social network’s audience reach is projected to be 76.84 by 2026.

Most popular social media websites

As of May 2021, Facebook was the most used social media site in the United States, accounting for 71.8 percent of all social media visits. Ranking in second place was Pinterest with 12.4 percent, followed by Twitter and Instagram, with 9.15 percent and 3.82 percent, respectively. Although other sites remain popular, Facebook’s number of visits made it undoubtably the leading social media platform in terms of social media site visits.

For Generation Z and Millennials in the United States, Facebook was one of the least popular platforms used to connect with others. Gen Z and Millennials preferred video sharing platforms, specifically Snapchat, TikTok and YouTube.

Meta’s revenue

Facebook Inc was renamed as Meta in 2021, in a strategic step toward the metaverse. Meta Platforms is now the parent company of Facebook, Instagram, Facebook Messenger and WhatsApp amongst others, together being known as Meta’s Family of Apps. Meta’s annual revenue for 2021 was 117.92 billion U.S. dollars, up from 85.97 billion in 2020. Within a decade, the company has increased its annual revenue by approximately 114 billion U.S. dollars. In the most recent fiscal year, Meta’s Family of Apps were responsible for over 115 billion U.S. dollars’ worth of Meta’s revenue.