Facebook – further information With more than 2 billion monthly active users, Facebook is the most popular social network worldwide. In its local market in the United States, Facebook accounts for over 42 percent of monthly social media visits. Facebook’s appeal is not only based on its social platform but also on its strong mobile integration and its mobile messaging capabilities. Facebook Messenger, which was released as a standalone chat app in 2011 is one of the most popular mobile messenger apps worldwide.
In 2016, the social network’s annual revenue amounted to close to 27.64 billion U.S. dollars, the majority of which was generated via advertising.
Social networking is one of the leading online activities worldwide. In 2020, experts estimate 2.95 billion people to access social networks regularly. The majority of this growth is projected to come from mobile devices, as emerging markets catch up on online connectivity. To capitalize on this, Facebook has also released a data-efficient mobile app called Facebook Lite, which is a lightweight version of its mobile app that is set to work well on slow internet connections. The app has already been released in growing markets such as India and the Philippines, ensuring an advantageous position for the social network in the local online culture.