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Daily internet usage rate in Germany in 2016, by age group

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Germany: daily internet usage 2016, by age group This statistic shows the daily internet usage rate of online users in Germany in 2016, sorted by age group. During the survey period, it was found that 94 percent of internet users between the ages of 25 and 34 were accessing the internet every day. In 2015, 85 percent of private households in Germany had internet access, compared with 61 percent of private German households in 2006. This is slightly above the European average, with 80.7 percent of European households having an internet connection in 2016. Africa has the lowest rate of connected households, with 10.8 percent of households having access to the internet.

As one would expect, the number of broadband internet connections has increased significantly since 2006. In 2006, just 34 percent of private households used a broadband connection to access the world wide web. This jumped in 2007 to 50 percent, eventually reaching 88 percent of German households using a broadband internet connection in 2015.

German consumers have also become more willing to engage in online shopping, embracing the Amazon platform in particular. Amazon's online retail market share in Germany increased from 11.2 percent in 2008, to reach 25.5 percent of the market in 2015. The amount of revenue Amazon generated in Germany rose from 2.2 billion euros in 2009, to reach 6.48 billion euros in 2013. In doing so Amazon overtook Otto Group Online's, generating nearly three times more online revenue in the process. In 2016, 23.73 million consumers bought an electronic device from a major online retailer, up from 19.47 million people in 2013.
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This statistic shows the daily internet usage rate of online users in Germany in 2016, sorted by age group. During the survey period, it was found that 94 percent of internet users between the ages of 25 and 34 were accessing the internet every day. In 2015, 85 percent of private households in Germany had internet access, compared with 61 percent of private German households in 2006. This is slightly above the European average, with 80.7 percent of European households having an internet connection in 2016. Africa has the lowest rate of connected households, with 10.8 percent of households having access to the internet.

As one would expect, the number of broadband internet connections has increased significantly since 2006. In 2006, just 34 percent of private households used a broadband connection to access the world wide web. This jumped in 2007 to 50 percent, eventually reaching 88 percent of German households using a broadband internet connection in 2015.

German consumers have also become more willing to engage in online shopping, embracing the Amazon platform in particular. Amazon's online retail market share in Germany increased from 11.2 percent in 2008, to reach 25.5 percent of the market in 2015. The amount of revenue Amazon generated in Germany rose from 2.2 billion euros in 2009, to reach 6.48 billion euros in 2013. In doing so Amazon overtook Otto Group Online's, generating nearly three times more online revenue in the process. In 2016, 23.73 million consumers bought an electronic device from a major online retailer, up from 19.47 million people in 2013.
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Release date
June 2016
Region
Germany
Survey time period
January to March 2016
Number of respondents
814 respondents
Age group
16 years and older
Method of interview
Computer-assisted telephone interviews (CATI)
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