Product information search activities of distance selling users worldwide in 2013
Global product information search activities 2013
This statistic presents information on the most common methods of searching for product information according to distance selling users in 2013. During the survey period, it was found that 93 percent of the respondents went online to search for product information. Search engine was the most preferred online search choice with 53 percent of the respondents using it.
Product information search activities of distance selling users worldwide in 2013
Share of respondents
Online (net)93%
Search engines53%
Search engines website46%
Price comparison sites44%
Online marketplace 43%
Customer ratings on the supplier’s website41%
Customer ratings in blogs and forums36%
Social media platforms, such as Facebook, Twitter15%
Apps (on smartphone, iPad or tablet)10%
Offline (net)70%
Recommendations from friends, acquaintances, and colleagues38%
Catalog25%
Product check in a retail store24%
Product test ratings / expert test reports23%
Mail advertising15%
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Global product information search activities 2013
This statistic presents information on the most common methods of searching for product information according to distance selling users in 2013. During the survey period, it was found that 93 percent of the respondents went online to search for product information. Search engine was the most preferred online search choice with 53 percent of the respondents using it.
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