Increased mobile ad spend: funding sources in the U.S. 2014

The graph shows funding sources of mobile advertising budget increases among U.S. companies as of July 2014. Among the responding marketers, who planned their spending for the next 12 months, 41 percent decided to cut print ad spend in favor of mobile advertising spending.

Where will the funding come from for the increased mobile advertising spend?

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Source

Release date

October 2014

Region

United States

Survey time period

July 2014

Number of respondents

300 respondents

Special properties

among agencies and marketer decision makers who will be increasing mobile advertising spending in the next 12 months

Method of interview

Online interview

Supplementary notes

Methodology can be found here.

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Statistics on "BRICS advertising"

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