India: reasons for cross-border e-commerce 2013

This statistic presents information on the leading reasons for cross-border distance selling in India in 2013. During the survey period it was found that 74.6 percent of the respondents did cross-border e-commerce mainly because of location-independent ordering.

Leading reasons for cross-border e-commerce in India in 2013

Share of respondents
Product can only be obtained via distance selling 49.9%
Easy price comparison52.3%
Shopping 24/764.2%
Location-independent ordering74.6%
Higher product quality26%
Lower prices53.4%
Greater selection49.8%
Option to deliver to a preferred location53%
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Sources

Release date

May 2014

Region

India

Survey time period

2013

Number of respondents

Global n 10,509 - 10,864; India n = 475 to 487

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