India: barriers in distance selling 2013

This statistic presents information on the leading barriers for distance selling customers in India in 2013. During the survey period it was found that unknown product quality was the main barrier for distance selling for 56.9 percent of respondents.

Leading barriers for cross-border distance selling in India 2013

Share of respondents
High delivery costs21.1%
Uncertain delivery 21.5%
Concern about misuse of payment data 33.4%
No demand because all products are obtainable locally12.2%
Long delivery times27.3%
Unknown product quality 56.9%
No try-on possible before purchase55.7%
Complicated return process47%
No personal advice32.3%
No personal contact person for problems32%
Doubts regarding data protection or the dissemination of data to third parties24.8%
Concern about counterfeited products, product piracy35.1%
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Sources

Release date

May 2014

Region

India

Survey time period

2013

Number of respondents

Global n = 10,509 to 10,864; India n = 475 to 487

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