Baby Boomers: Pre-grocery shopping activity in Great Britain 2014

This statistic shows the activities Baby Boomer generations (48-60 year olds) undertake before grocery shopping in Great Britain in 2014. Of survey respondents, 26 percent said they look up special offers on the grocery store website before shopping there.

Thinking about before you go shopping, which of the following do you do?

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Source

Release date

July 2014

Region

United Kingdom (Great Britain)

Survey time period

May 6 to 14, 2014

Number of respondents

1,451 respondents

Age group

48-61 years

Special properties

Baby Boomers (32%); Main/joint household shoppers

Method of interview

Online survey

Supplementary notes

Baby boomers = 48-60 year olds

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Statistics on "Baby Boomers in the U.S.: Grocery shopping behavior"

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