Pickup trucks: world's best-selling models 2017

The most popular pickup truck worldwide in 2017 was the Ford F-Series, which sold almost 1.1 million units across the globe. The top 10 list features fellow Michigan-based General Motors and Chrysler with the Chevrolet Silverado and Ram Pick-up; these models had global sales of 661,200 and 600,900 units respectively.

The pickup love affair

Originally produced to serve as a utility vehicle that could carry heavy, bulky equipment, and handle rougher terrain, the SUV has managed to become the car of choice for many Americans, regardless of profession. Now the change in consumer preference allows the pickup truck to act as a semi-luxurious passenger car, capable of carrying the kids and a week’s worth of grocery shopping in poor weather conditions. Pickups may also contain deluxe features that are typical of modern cars such as Bluetooth connectivity, and adaptive cruise control. Most revenue generated from the pickup truck industry occurs within the United States and, despite the U.S. passenger car market struggling to grow, the SUV and pickup truck segments have seen increasing new vehicle sales in the U.S. over the past couple of years. In fact, between 2015 and 2017, U.S. pickup truck sales increased by a considerable 279,000 units.

Pickup truck number one

The Ford F-Series has been the best-selling vehicle in the United States since 1986, and in 2018 sold a staggering 909,330 units nationwide. This number is expected to rise as truck sales in the U.S. continue to climb. Brand-loyalty is very common with pickup truck owners, and hence competing to secure new customers can be tough. Yet, other companies will aim to grow sales figures, such as the Ram Pickup, which is becoming considerably popular. Unless production is moved to U.S. plants, Ford will likely escape the competitive threat of pickups that are built abroad, as the 25 percent tax on imported light trucks prevents many foreign designs from entering the U.S. market.

Best-selling pickup trucks worldwide in 2017

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Release date

February 2018



Survey time period


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