UK: regional market attractiveness for foreign direct investment 2014-2016

This statistic shows the perception of company executives in regards to the United Kingdom's market attractiveness to foreign direct investment (FDI) from 2014 to 2016, by region. London is clearly seen as the most attractive region with almost half of all respondents stating the capital during that time. In the most recent survey, London's attractiveness had increased from 45 to 47 percent. The South East of England was the next most popular, being viewed as the most attractive region for FDI by 12 percent of respondents in 2016. Followed by the West Midlands and the North West of England. Scotland and the East Midlands had lost in attractiveness compared to the previous year.

Which region in the United Kingdom (UK) do you see as the most attractive to establish operations?

South East of England16%12%12%
West Midlands6%7%7%
North West of England3%4%6%
South West of England4%5%5%
North East of England5%2%3%
East Midlands2%6%3%
East of England2%1%2%
Northern Ireland1%2%-
Can't say10%8%-
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Release date

May 2016


United Kingdom (England, Scotland, Wales, Northern Ireland)

Survey time period

2014 to 2016

Number of respondents

444 respondents

Special properties

executives in companies that have invested or could invest in the UK

Supplementary notes

Percentages do not equal 100. This is probably due to rounding.

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