Influence of reviews and user opinions on consumers in European countries 2013

To what extent do you agree or disagree? What I read about other people's good or bad experiences influences the companies or brands I choose.

by Statista Research Department, last edited Jun 30, 2014
Influence of reviews and user opinions on consumers in European countries 2013 This statistic displays the influence of hearing or reading reviews and user opinions on consumers in European countries 2013. As of fall 2013, 67.8 percent of respondents in Great Britain agreed that other people's good or bad experiences influence the companies or brands they choose.
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To what extent do you agree or disagree? What I read about other people's good or bad experiences influences the companies or brands I choose.

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AgreeDon't knowDisagree
Great Britain67.8%8.4%23.8%
Sweden67.1%3.4%29.5%
Germany66.3%7.6%26.1%
Poland64.9%9.2%25.9%
Italy61.2%7.2%31.6%
Spain59.3%8.2%32.5%
Belgium49%10.2%40.8%
France48.2%5.4%46.4%
AgreeDon't knowDisagree
Great Britain67.8%8.4%23.8%
Sweden67.1%3.4%29.5%
Germany66.3%7.6%26.1%
Poland64.9%9.2%25.9%
Italy61.2%7.2%31.6%
Spain59.3%8.2%32.5%
Belgium49%10.2%40.8%
France48.2%5.4%46.4%
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by Statista Research Department, last edited Jun 30, 2014
This statistic displays the influence of hearing or reading reviews and user opinions on consumers in European countries 2013. As of fall 2013, 67.8 percent of respondents in Great Britain agreed that other people's good or bad experiences influence the companies or brands they choose.
Show more
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