Trusting new products from familiar brands in European countries 2013

To what extent do you agree or disagree? I am more likely to trust a new product if it's made by a brand I already know.

Trusting new products from familiar brands in European countries 2013 This statistic displays consumer agreement with the statement, "I am more likely to trust a new product if it's made by a brand I already know." Agreement was highest in Sweden, at 73 percent.
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To what extent do you agree or disagree? I am more likely to trust a new product if it's made by a brand I already know.

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AgreeDon't knowDisagree
Sweden73%5%22%
Great Britain66%8%26%
Italy65%7%28%
Spain64%8%28%
Poland63%11%26%
France62%6%32%
Belgium50%10%40%
Germany48%7%45%
AgreeDon't knowDisagree
Sweden73%5%22%
Great Britain66%8%26%
Italy65%7%28%
Spain64%8%28%
Poland63%11%26%
France62%6%32%
Belgium50%10%40%
Germany48%7%45%
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This statistic displays consumer agreement with the statement, "I am more likely to trust a new product if it's made by a brand I already know." Agreement was highest in Sweden, at 73 percent.
Show more
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