Consumer opinion of brands funding television programs in Belgium 2013

This statistic displays attitudes towards brands funding television programs among consumers in Belgium in 2013. As of fall 2013, 36 percent of respondents in Belgium reported that they don't always notice if a company is sponsoring the TV programs they watch, while 32 percent had never refused to watch a TV program sponsored by a company.

Select the statements that apply to you regarding television programs receiving funding from companies and brands.*

Share of respondents
I don't always notice if a company is sponsoring the TV programs I watch36%
It is good that companies can sponsor TV programs, as without it some shows would never be made28%
I have never refused to watch a TV program sponsored by a company, and I doubt I ever will32%
I do not mind if a program is sponsored, as long as it is made clear who the sponsor is26%
It is good that companies can sponsor a TV program, as the investment makes the show better than it would have been without it23%
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Source

In cooperation with
Ipsos
Release date

June 2014

Region

Belgium

Survey time period

September 3-17 and October 1-15, 2013

Number of respondents

16,000 per wave**

Age group

16-64 years

Method of interview

Online panel

Supplementary notes

* The original survey question was stated, "Nowadays, some television programs receive funding from companies and brands in return for the right to sponsor them. Here is a list of statements; please select all that apply to you."
** Research was carried out in two waves. The source indicates the survey was conducted with questions put to a total sample of 16,039 adults across 20 countries in September 2013 or to a sample of 16,167 adults in October 2013.

Approximately 1000+ individuals were surveyed in Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Spain, Great Britain and the United States of America, and approximately 500+ individuals were surveyed in Argentina, Belgium, Poland, Russia, Saudi Arabia, South Korea, Sweden and Turkey.

Data has been weighted to the known national populations.

Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows or not stated responses.

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