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Consumer opinion of brands funding television programs in Poland 2013
Consumer opinion of brands funding television programs in Poland 2013
Select the statements that apply to you regarding television programs receiving funding from companies and brands.*
This statistic displays attitudes towards brands funding television programs among consumers in Poland in 2013. As of fall 2013, 40 percent of respondents in Poland reported that it is good that companies can sponsor TV programs, as without it some shows would never be made.
Select the statements that apply to you regarding television programs receiving funding from companies and brands.*
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| Share of respondents | |
|---|---|
| It is good that companies can sponsor TV programs, as without it some shows would never be made | 40% |
| I do not mind if a program is sponsored, as long as it is made clear who the sponsor is | 33% |
| I have never refused to watch a TV program sponsored by a company, and I doubt I ever will | 32% |
| I don't always notice if a company is sponsoring the TV programs I watch | 32% |
| It is good that companies can sponsor a TV program, as the investment makes the show better than it would have been without it | 27% |
| Share of respondents | |
|---|---|
| It is good that companies can sponsor TV programs, as without it some shows would never be made | 40% |
| I do not mind if a program is sponsored, as long as it is made clear who the sponsor is | 33% |
| I have never refused to watch a TV program sponsored by a company, and I doubt I ever will | 32% |
| I don't always notice if a company is sponsoring the TV programs I watch | 32% |
| It is good that companies can sponsor a TV program, as the investment makes the show better than it would have been without it | 27% |
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Description
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This statistic displays attitudes towards brands funding television programs among consumers in Poland in 2013. As of fall 2013, 40 percent of respondents in Poland reported that it is good that companies can sponsor TV programs, as without it some shows would never be made.
Show more- Show sources information
- Show publisher information
- Release date
- June 2014
- In cooperation with:
- Region
- Poland
- Survey time period
- September 3-17 and October 1-15, 2013
- Age group
- 16-64 years
- Method of interview
- Online panel
- Supplementary notes
-
* The original survey question was stated, "Nowadays, some television programs receive funding from companies and brands in return for the right to sponsor them. Here is a list of statements; please select all that apply to you."
** Research was carried out in two waves. The source indicates the survey was conducted with questions put to a total sample of 16,039 adults across 20 countries in September 2013 or to a sample of 16,167 adults in October 2013.
Approximately 1000+ individuals were surveyed in Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Spain, Great Britain and the United States of America, and approximately 500+ individuals were surveyed in Argentina, Belgium, Poland, Russia, Saudi Arabia, South Korea, Sweden and Turkey.
Data has been weighted to the known national populations.
Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows or not stated responses.
Source
- Show sources information
- Show publisher information
- Release date
- June 2014
- In cooperation with:
More information
- Region
- Poland
- Survey time period
- September 3-17 and October 1-15, 2013
- Age group
- 16-64 years
- Method of interview
- Online panel
- Supplementary notes
-
* The original survey question was stated, "Nowadays, some television programs receive funding from companies and brands in return for the right to sponsor them. Here is a list of statements; please select all that apply to you."
** Research was carried out in two waves. The source indicates the survey was conducted with questions put to a total sample of 16,039 adults across 20 countries in September 2013 or to a sample of 16,167 adults in October 2013.
Approximately 1000+ individuals were surveyed in Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Spain, Great Britain and the United States of America, and approximately 500+ individuals were surveyed in Argentina, Belgium, Poland, Russia, Saudi Arabia, South Korea, Sweden and Turkey.
Data has been weighted to the known national populations.
Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows or not stated responses.
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- Select the statements that apply to you regarding television programs receiving funding from companies and brands.*
- Select the statements that apply to you regarding television programs receiving funding from companies and brands.*
- Select the statements that apply to you regarding television programs receiving funding from companies and brands.*
- Select the statements that apply to you regarding television programs receiving funding from companies and brands.*
- Select the statements that apply to you regarding television programs receiving funding from companies and brands.*
- Select the statements that apply to you regarding television programs receiving funding from companies and brands.*
- Select the statements that apply to you regarding television programs receiving funding from companies and brands.*
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