Adblocking: penetration rate 2018, by country

The average global adblocking rate in early 2018 was estimated at 27 percent. Ireland and the U.S. had the exact same penetration rate on national level, however Greece and Poland were masters of adblocking among other studied countries. More than 40 percent of Greeks admitted to using software blocking online advertising, while the same was true for 36 percent of Polish people. he lowest adblocking usage was recorded in Korea – 13 percent, and Japan – 17 percent. On the other hand, Asians seem more committed to using mobile adblockers, followed by Africans, whereas the Europeans are last in a regional breakdown.

What are the implications of adblocking to the advertising industry?

  Globally, adblocking costs advertisers billions of dollars and the losses are growing year on year. In 2017, the display ad market was worth around 100 billion U.S. dollars worldwide, but some 40 percent of that amount was believed to be lost because of adblocking, roughly 10 percent more than in the previous year. Unsurprisingly, marketers around the world have grown increasingly wary of the growing popularity of adblocking usage. Obviously, some have more to worry about than others, seeing that residents of certain countries are more prone to using ad blockers compared to rest.

Adblocking penetration rate in selected countries worldwide as of February 2018

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until September 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

April 2018

Region

Worldwide

Survey time period

January to Febraury 2018

Number of respondents

*

Method of interview

Online survey

Supplementary notes

Samples varied on a country; with the exception of Taiwan (1,008) - more than 2,000.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Programmatic advertising"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.