During the third quarter of 2022, the average global adblocking rate was estimated at 35.7 percent. China, Indonesia, and Vietnam were top of the class, with adblocking penetration rates over 40 percent. This was followed by 39 percent of surveyed Indian and 38 percent of surveyed Taiwanese admitting to using software blocking online advertising. In the United States, 33.6 percent of internet users said they used adblockers. The lowest adblocking usage was recorded in Ghana, with 11.6 percent, and Japan - 15.8 percent. As far as demand goes, Europe had the highest number of searches for adblocking software per 100,000 internet users worldwide.
What are the implications of adblocking to the advertising industry?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DataReportal, & We Are Social, & Meltwater. (January 26, 2023). Adblocking penetration rate in selected countries/territories worldwide as of 3rd quarter 2022 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/351862/adblocking-usage/
DataReportal, und We Are Social, und Meltwater. "Adblocking penetration rate in selected countries/territories worldwide as of 3rd quarter 2022." Chart. January 26, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/351862/adblocking-usage/
DataReportal, We Are Social, Meltwater. (2023). Adblocking penetration rate in selected countries/territories worldwide as of 3rd quarter 2022. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/351862/adblocking-usage/
DataReportal, and We Are Social, and Meltwater. "Adblocking Penetration Rate in Selected Countries/Territories Worldwide as of 3rd Quarter 2022." Statista, Statista Inc., 26 Jan 2023, https://www.statista.com/statistics/351862/adblocking-usage/
DataReportal & We Are Social & Meltwater, Adblocking penetration rate in selected countries/territories worldwide as of 3rd quarter 2022 Statista, https://www.statista.com/statistics/351862/adblocking-usage/ (last visited October 31, 2024)
Adblocking penetration rate in selected countries/territories worldwide as of 3rd quarter 2022 [Graph], DataReportal, & We Are Social, & Meltwater, January 26, 2023. [Online]. Available: https://www.statista.com/statistics/351862/adblocking-usage/