Least popular online ad formats in the U.S. 2014

The graph shows data on the last popular ad types among internet users who used adblocking plug-ins in the United States in the second quarter of 2014. Adobe and PageFair found that popovers were the least popular online ad formats, with 83 percent of respondents completely unwilling to receive this ad type.

Least popular online ad formats in the United States in 2nd quarter 2014

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Release date

September 2014


United States

Survey time period

Q2 2014

Number of respondents

1,621 respondents

Special properties

among internet users who use adblocking plug-ins

Supplementary notes

Survey information was combined from two sources: a preliminary survey from Upfront Analytics and a larger survey from SurveyMonkey.
The source does not provide specific information on the type of the survey.

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Statistics on "Digital advertising formats in the U.S."

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