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Reasons for using social network services in Sweden 2013

Please select the main reasons you have used a social network service in the last month.

Reasons for using social network services in Sweden 2013 This statistic displays the main reasons for using social network services among online adults in Sweden in 2013. As of fall 2013, 43 percent of respondents in Sweden reported that staying up to date with news and events is the main main reason they have used a social network service.
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Please select the main reasons you have used a social network service in the last month.

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Description

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More information

This statistic displays the main reasons for using social network services among online adults in Sweden in 2013. As of fall 2013, 43 percent of respondents in Sweden reported that staying up to date with news and events is the main main reason they have used a social network service.
Show more
Release date
June 2014
In cooperation with:
Ipsos
Region
Sweden
Survey time period
September 3-17 and October 1-15, 2013
Number of respondents
16,000 per wave*
Age group
16-64 years
Special properties
online adults
Method of interview
Online panel
Supplementary notes
* Research was carried out in two waves. The source indicates the survey was conducted with questions put to a total sample of 16,039 adults across 20 countries in September 2013 or to a sample of 16,167 adults in October 2013.

Approximately 1000+ individuals were surveyed in Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Spain, Great Britain and the United States of America, and approximately 500+ individuals were surveyed in Argentina, Belgium, Poland, Russia, Saudi Arabia, South Korea, Sweden and Turkey.

Data has been weighted to the known national populations.

Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows or not stated responses.
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