According to a survey conducted among Italian users and published in June 2024, six in 10 respondents reported social media was mainly a way to keep in touch with friends for them. For approximately 58 percent of respondents, social media was a way to stay entertained and pass the time, without giving it too much thought. In comparison, 32 percent of Italian respondents reported social media made them feel pessimistic.
Attitudes to social media among internet users in Italy as of June 2024
Characteristic
Share of respondents
It's mainly a way to keep in touch with friends
61%
It entertains me and is a way to pass the time without too much thought
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Ipsos. (June 28, 2024). Attitudes to social media among internet users in Italy as of June 2024 [Graph]. In Statista. Retrieved October 07, 2024, from https://www.statista.com/statistics/353580/reasons-for-using-social-network-services-in-italy/
Ipsos. "Attitudes to social media among internet users in Italy as of June 2024." Chart. June 28, 2024. Statista. Accessed October 07, 2024. https://www.statista.com/statistics/353580/reasons-for-using-social-network-services-in-italy/
Ipsos. (2024). Attitudes to social media among internet users in Italy as of June 2024. Statista. Statista Inc.. Accessed: October 07, 2024. https://www.statista.com/statistics/353580/reasons-for-using-social-network-services-in-italy/
Ipsos. "Attitudes to Social Media among Internet Users in Italy as of June 2024." Statista, Statista Inc., 28 Jun 2024, https://www.statista.com/statistics/353580/reasons-for-using-social-network-services-in-italy/
Ipsos, Attitudes to social media among internet users in Italy as of June 2024 Statista, https://www.statista.com/statistics/353580/reasons-for-using-social-network-services-in-italy/ (last visited October 07, 2024)
Attitudes to social media among internet users in Italy as of June 2024 [Graph], Ipsos, June 28, 2024. [Online]. Available: https://www.statista.com/statistics/353580/reasons-for-using-social-network-services-in-italy/
