Consumer activism in France 2013

Which of the following things, if any, have you personally done in the last year?

Consumer activism in France 2013 This statistic displays consumer activism among online adults in France in 2013. As of fall 2013, 48 percent of respondents in France reported that they have recommended a product, service or company to someone in the last year.
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Which of the following things, if any, have you personally done in the last year?

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Share of respondents
Recommended a product, service or company to someone48%
Chosen a product or service from a company or brand because of good experiences I have had with them40%
Advised someone against a brand or company38%
Avoided a company or brand because of a bad experience I have had38%
Been asked for advice by family or friends about what to buy34%
Avoided a company or brand because I heard or read about someone else's bad experiences23%
Chosen a product or service from a company or brand because I heard or read about someone else's good experiences23%
Contacted a brand or company to complain about their product(s) or service(s)18%
Shared your views about a company or brand via media/blogs/social media16%
Changed someone's mind about purchasing a brand or company15%
Boycotted a company or brand as a protest because of how they treat their workers14%
Boycotted a company or brand as a protest because of how they treat the environment12%
Bought a product or service because they support a particular charity or cause10%
Boycotted a brand or company as a protest against them avoiding paying tax8%
Bought a brand, product or service because they are endorsed by a celebrity you admire or trust1%
Share of respondents
Recommended a product, service or company to someone48%
Chosen a product or service from a company or brand because of good experiences I have had with them40%
Advised someone against a brand or company38%
Avoided a company or brand because of a bad experience I have had38%
Been asked for advice by family or friends about what to buy34%
Avoided a company or brand because I heard or read about someone else's bad experiences23%
Chosen a product or service from a company or brand because I heard or read about someone else's good experiences23%
Contacted a brand or company to complain about their product(s) or service(s)18%
Shared your views about a company or brand via media/blogs/social media16%
Changed someone's mind about purchasing a brand or company15%
Boycotted a company or brand as a protest because of how they treat their workers14%
Boycotted a company or brand as a protest because of how they treat the environment12%
Bought a product or service because they support a particular charity or cause10%
Boycotted a brand or company as a protest against them avoiding paying tax8%
Bought a brand, product or service because they are endorsed by a celebrity you admire or trust1%
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This statistic displays consumer activism among online adults in France in 2013. As of fall 2013, 48 percent of respondents in France reported that they have recommended a product, service or company to someone in the last year.
Show more
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