Which of the following things, if any, have you personally done in the last year?
Consumer activism in Spain 2013
This statistic displays consumer activism among consumers in Spain in 2013. As of fall 2013, 57 percent of respondents in Spain reported that they have recommended a product, service or company to someone in the last year.
Which of the following things, if any, have you personally done in the last year?
Share of respondents
Recommended a product, service or company to someone57%
Avoided a company or brand because of a bad experience I have had41%
Been asked for advice by family or friends about what to buy41%
Chosen a product or service from a company or brand because of good experiences I have had with them38%
Advised someone against a brand or company36%
Shared your views about a company or brand via media/blogs/social media31%
Chosen a product or service from a company or brand because I heard or read about someone else's good experiences27%
Avoided a company or brand because I heard or read about someone else's bad experiences20%
Changed someone's mind about purchasing a brand or company19%
Contacted a brand or company to complain about their product(s) or service(s)18%
Bought a product or service because they support a particular charity or cause12%
Boycotted a company or brand as a protest because of how they treat their workers10%
Boycotted a company or brand as a protest because of how they treat the environment8%
Boycotted a brand or company as a protest against them avoiding paying tax7%
Bought a brand, product or service because they are endorsed by a celebrity you admire or trust4%
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Consumer activism in Spain 2013
This statistic displays consumer activism among consumers in Spain in 2013. As of fall 2013, 57 percent of respondents in Spain reported that they have recommended a product, service or company to someone in the last year.
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