Which of the following things, if any, have you personally done in the last year?
Consumer activism in Italy 2013
This statistic displays consumer activism among consumers in Italy in 2013. As of fall 2013, 47 percent of respondents in Italy reported that they have avoided a company or brand because of a bad experience they have had.
Which of the following things, if any, have you personally done in the last year?
Share of respondents
Recommended a product, service or company to someone59%
Avoided a company or brand because of a bad experience I have had47%
Chosen a product or service from a company or brand because of good experiences I have had with them47%
Been asked for advice by family or friends about what to buy38%
Advised someone against a brand or company34%
Shared your views about a company or brand via media/blogs/social media28%
Avoided a company or brand because I heard or read about someone else's bad experiences26%
Chosen a product or service from a company or brand because I heard or read about someone else's good experiences26%
Changed someone's mind about purchasing a brand or company19%
Bought a product or service because they support a particular charity or cause17%
Contacted a brand or company to complain about their product(s) or service(s)13%
Boycotted a company or brand as a protest because of how they treat the environment13%
Boycotted a company or brand as a protest because of how they treat their workers12%
Boycotted a brand or company as a protest against them avoiding paying tax8%
Bought a brand, product or service because they are endorsed by a celebrity you admire or trust3%
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Consumer activism in Italy 2013
This statistic displays consumer activism among consumers in Italy in 2013. As of fall 2013, 47 percent of respondents in Italy reported that they have avoided a company or brand because of a bad experience they have had.
Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Clothing industry: consumers' behavior in Italy"
  • Consumers' opinion
The most important statistics
  • Consumers' preferences
  • Shopping behavior
  • Online shopping
  • Sales season
  • Cotton clothing
  • Animal-free clothing
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.