Consumer activism in Italy 2013

This statistic displays consumer activism among consumers in Italy in 2013. As of fall 2013, 47 percent of respondents in Italy reported that they have avoided a company or brand because of a bad experience they have had.

Which of the following things, if any, have you personally done in the last year?

Characteristic	Share of respondents
Recommended a product, service or company to someone	59%
Avoided a company or brand because of a bad experience I have had	47%
Chosen a product or service from a company or brand because of good experiences I have had with them	47%
Been asked for advice by family or friends about what to buy	38%
Advised someone against a brand or company	34%
Shared your views about a company or brand via media/blogs/social media	28%
Avoided a company or brand because I heard or read about someone else's bad experiences	26%
Chosen a product or service from a company or brand because I heard or read about someone else's good experiences	26%
Changed someone's mind about purchasing a brand or company	19%
Bought a product or service because they support a particular charity or cause	17%
Contacted a brand or company to complain about their product(s) or service(s)	13%
Boycotted a company or brand as a protest because of how they treat the environment	13%
Boycotted a company or brand as a protest because of how they treat their workers	12%
Boycotted a brand or company as a protest against them avoiding paying tax	8%
Bought a brand, product or service because they are endorsed by a celebrity you admire or trust	3%

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Release date

June 2014

More information

Region

Italy

Survey time period

September 3-17 and October 1-15, 2013

Number of respondents

1,000+ per wave*

Age group

16-64 years

Special properties

online adults

Method of interview

Online panel

Supplementary notes

* Research was carried out in two waves. The source indicates the survey was conducted with questions put to a total sample of 16,039 adults across 20 countries in September 2013 or to a sample of 16,167 adults in October 2013.

Approximately 1000+ individuals were surveyed in Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Spain, Great Britain and the United States of America, and approximately 500+ individuals were surveyed in Argentina, Belgium, Poland, Russia, Saudi Arabia, South Korea, Sweden and Turkey.

Data has been weighted to the known national populations.

Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows or not stated responses.

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