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Attitudes towards grocery store food quality in Great Britain 2014, by generation

This statistic shows consumer attitudes towards food quality in grocery stores in Great Britain in 2014, by generation. Of millennial respondents (aged 22 to 30), 58 percent agree that the quality of British food in supermarkets has improved a lot in the last few years compared to 66 percent of baby boomers (aged 48 to 60).

Grocery shoppers' attitudes towards food quality in Great Britain in 2014, by generation

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Source

Release date

July 2014

Region

United Kingdom (Great Britain)

Survey time period

May 6 to 14, 2014

Number of respondents

1,451 respondents

Age group

22-60 years

Special properties

Main/joint household shoppers

Method of interview

Online survey

Supplementary notes

Survey respondents were asked "thinking about shopping for groceries, please rate the degree to which you agree/disagree with the following statements". Results show percentage of agree responses.

Millennials = 22 to 30 years old (22%)
Generation X = 31 to 47 year olds (45%)
Baby Boomers = 48 to 60 year olds (32%)

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