Willingness to pay more for food in Great Britain 2014, by generation

This statistic shows ways in which grocery shoppers are willing to pay more for food when grocery shopping in Great Britain, by generation. According to the survey, 54 percent of millennial respondents (22 to 30 year olds) would pay more for fresher food.

Grocery shoppers' willingness to pay more for food in Great Britain in 2014, by generation

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Source

Release date

July 2014

Region

United Kingdom (Great Britain)

Survey time period

May 6 to 14, 2014

Number of respondents

1,451 respondents

Age group

22-60 years

Special properties

Main/joint household shoppers

Method of interview

Online survey

Supplementary notes

Survey respondents were asked "thinking about shopping for groceries, please rate the degree to which you agree/disagree with the following statements". Results show percentage of agree responses.

Millennials = 22 to 30 years old (22%)
Generation X = 31 to 47 year olds (45%)
Baby Boomers = 48 to 60 year olds (32%)

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Statistics on "Food shopping behavior in the United Kingdom (UK)"

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