This statistic shows ways in which grocery shoppers are willing to pay more for food when grocery shopping in Great Britain, by generation. According to the survey, 54 percent of millennial respondents (22 to 30 year olds) would pay more for fresher food.
Grocery shoppers' willingness to pay more for food in Great Britain in 2014, by generation
Survey respondents were asked "thinking about shopping for groceries, please rate the degree to which you agree/disagree with the following statements". Results show percentage of agree responses.
Millennials = 22 to 30 years old (22%)
Generation X = 31 to 47 year olds (45%)
Baby Boomers = 48 to 60 year olds (32%)
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Statistics on "Food shopping behavior in the United Kingdom (UK)"
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Bord Bia. (July 17, 2014). Grocery shoppers' willingness to pay more for food in Great Britain in 2014, by generation [Graph]. In Statista. Retrieved March 29, 2020, from https://www.statista.com/statistics/353864/willingness-to-pay-more-for-food-great-britain-by-generation/
Bord Bia. "Grocery shoppers' willingness to pay more for food in Great Britain in 2014, by generation." Chart. July 17, 2014. Statista. Accessed March 29, 2020. https://www.statista.com/statistics/353864/willingness-to-pay-more-for-food-great-britain-by-generation/
Bord Bia. (2014). Grocery shoppers' willingness to pay more for food in Great Britain in 2014, by generation. Statista. Statista Inc.. Accessed: March 29, 2020. https://www.statista.com/statistics/353864/willingness-to-pay-more-for-food-great-britain-by-generation/
Bord Bia. "Grocery Shoppers' Willingness to Pay More for Food in Great Britain in 2014, by Generation." Statista, Statista Inc., 17 Jul 2014, https://www.statista.com/statistics/353864/willingness-to-pay-more-for-food-great-britain-by-generation/
Bord Bia, Grocery shoppers' willingness to pay more for food in Great Britain in 2014, by generation Statista, https://www.statista.com/statistics/353864/willingness-to-pay-more-for-food-great-britain-by-generation/ (last visited March 29, 2020)
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