This statistic shows ways in which grocery shoppers are willing to pay more for food when grocery shopping in Great Britain, by generation. According to the survey, 54 percent of millennial respondents (22 to 30 year olds) would pay more for fresher food.
Grocery shoppers' willingness to pay more for food in Great Britain in 2014, by generation
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Bord Bia. (July 17, 2014). Grocery shoppers' willingness to pay more for food in Great Britain in 2014, by generation [Graph]. In Statista. Retrieved January 15, 2021, from https://www.statista.com/statistics/353864/willingness-to-pay-more-for-food-great-britain-by-generation/
Bord Bia. "Grocery shoppers' willingness to pay more for food in Great Britain in 2014, by generation." Chart. July 17, 2014. Statista. Accessed January 15, 2021. https://www.statista.com/statistics/353864/willingness-to-pay-more-for-food-great-britain-by-generation/
Bord Bia. (2014). Grocery shoppers' willingness to pay more for food in Great Britain in 2014, by generation. Statista. Statista Inc.. Accessed: January 15, 2021. https://www.statista.com/statistics/353864/willingness-to-pay-more-for-food-great-britain-by-generation/
Bord Bia. "Grocery Shoppers' Willingness to Pay More for Food in Great Britain in 2014, by Generation." Statista, Statista Inc., 17 Jul 2014, https://www.statista.com/statistics/353864/willingness-to-pay-more-for-food-great-britain-by-generation/
Bord Bia, Grocery shoppers' willingness to pay more for food in Great Britain in 2014, by generation Statista, https://www.statista.com/statistics/353864/willingness-to-pay-more-for-food-great-britain-by-generation/ (last visited January 15, 2021)