This statistic shows ways in which grocery shoppers are willing to pay more for food when grocery shopping in Great Britain, by generation. According to the survey, 54 percent of millennial respondents (22 to 30 year olds) would pay more for fresher food.
Grocery shoppers' willingness to pay more for food in Great Britain in 2014, by generation
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Basic Statistic Loyalty card usage in grocery stores in Great Britain 2014, by generation
- Premium Statistic Preference for environmentally aware companies in Great Britain 2014, by generation
- Premium Statistic Attitudes towards grocery packaging in Great Britain 2014, by generation
- Premium Statistic Grocery shopping: Click and collect usage in Great Britain 2014, by generation
- Premium Statistic Frequency of shopping at a supermarket per week in the United Kingdom 2015
- Premium Statistic Monthly grocery price index (GPI) of major supermarkets United Kingdom (UK) 2019
- Premium Statistic Monthly grocery price index (GPI) of major supermarkets United Kingdom (UK) 2016-2018
- Premium Statistic Millennials: Grocery shopping attitudes in Great Britain 2014
- Premium Statistic Baby Boomers: Grocery shopping attitudes in Great Britain 2014
- Basic Statistic Number of Metro, Inc. properties in Canada by type 2023
About the region
10
- Premium Statistic Attitudes towards food sourcing and ethics in Great Britain 2014, by generation
- Premium Statistic Soft drink purchase factors in Great Britain 2014, by generation
- Premium Statistic Prompts to go grocery shopping in Great Britain 2014, by generation
- Premium Statistic Alcohol purchase factors in Great Britain 2014, by generation
- Premium Statistic Food and drink: Qualities willing to pay more for in Great Britan 2014, by generation
- Basic Statistic Sweets and snacks purchase factors in Great Britain 2014, by generation
- Premium Statistic Generation X: Brand vs. private label preference in Great Britain 2014, by category
- Premium Statistic Method of ordering groceries online in Great Britain in 2017
- Premium Statistic Attitudes towards food produced locally in Great Britain 2017
- Premium Statistic Sweets and snacks purchase factors in Great Britain 2014
Selected statistics
4
- Premium Statistic Number of Waitrose stores in the United Kingdom (UK) 2009-2023
- Premium Statistic Waitrose sales revenue in the United Kingdom (UK) 2009-2023
- Premium Statistic Morrisons customer numbers per week in the United Kingdom 2009-2021
- Premium Statistic Marks and Spencer stores in the United Kingdom (UK) 2015, by type
Other regions
10
- Premium Statistic U.S. consumer willingness to spend more for better customer service 2019, by age
- Premium Statistic Share of U.S. women who purchased secondhand clothing items in the past year, by age
- Premium Statistic Food purchasing preferences during the COVID-19 pandemic in Finland 2020
- Premium Statistic Consumer likelihood of meal planning in Canada in 2016, by age
- Premium Statistic Marks & Spencer food sales in the United Kingdom (UK) 2009-2023
- Premium Statistic Private label turnover for food and beverages in grocery stores in Sweden 2021
- Premium Statistic French people willing to buy products from companies with a CSR policy 2019
- Premium Statistic Grocery store visit duration in The Hague 2016-2018
- Basic Statistic Generational satisfaction with sex life in the United Kingdom in 2017, by gender
- Premium Statistic Household expenditure in Brazil in 2017, by age of household head
Related statistics
10
- Premium Statistic Ranking of supermarket in-store experience United Kingdom (UK) 2020
- Premium Statistic Global attitudes to environmentally friendly/socially minded food brands 2017
- Premium Statistic Global attitudes to environmentally friendly/socially minded fresh food brands
- Premium Statistic Consumer desire for price promotions instead of multi-buy offers UK 2007-2016
- Premium Statistic Frequency of food shopping trips to stores in the UK in 2019/2020, by gender
- Premium Statistic Frequency of food shopping trips to stores in the UK in 2019/2020, by age group
- Premium Statistic The supermarkets used most frequently by consumers in the United Kingdom (UK) in 2017
- Premium Statistic Reasons behind supermarket choice in the United Kingdom (UK) in 2017
- Premium Statistic The supermarkets used most by consumers in the United Kingdom (UK) in 2017
- Premium Statistic Share of consumer expenditure by supermarket chain in the United Kingdom (UK) in 2017
Further related statistics
10
- Channels consumers use for their main grocery shop in the United Kingdom (UK) 2013
- Tesco's sales worldwide 2016/2017-2022/2023, by region
- Kellanova Company's net sales worldwide 2004-2023
- Heinz Company's net sales worldwide 2013-2014
- Resources shoppers use most often to make purchase decisions in the UK 2013
- Consumers willingness to share personal data with retailers in the UK in 2013, by age
- Where consumers shop for clothing and footwear in the United Kingdom (UK) 2013
- Furniture shopping: Consumers' delivery preferences in the United Kingdom (UK) 2013
- Mondelez International's net revenue distribution worldwide by sector 2022
- Mondelez International's operating income worldwide 2011-2022
Further Content: You might find this interesting as well
Statistics
- Channels consumers use for their main grocery shop in the United Kingdom (UK) 2013
- Tesco's sales worldwide 2016/2017-2022/2023, by region
- Kellanova Company's net sales worldwide 2004-2023
- Heinz Company's net sales worldwide 2013-2014
- Resources shoppers use most often to make purchase decisions in the UK 2013
- Consumers willingness to share personal data with retailers in the UK in 2013, by age
- Where consumers shop for clothing and footwear in the United Kingdom (UK) 2013
- Furniture shopping: Consumers' delivery preferences in the United Kingdom (UK) 2013
- Mondelez International's net revenue distribution worldwide by sector 2022
- Mondelez International's operating income worldwide 2011-2022
Bord Bia. (July 17, 2014). Grocery shoppers' willingness to pay more for food in Great Britain in 2014, by generation [Graph]. In Statista. Retrieved April 20, 2024, from https://www.statista.com/statistics/353864/willingness-to-pay-more-for-food-great-britain-by-generation/
Bord Bia. "Grocery shoppers' willingness to pay more for food in Great Britain in 2014, by generation." Chart. July 17, 2014. Statista. Accessed April 20, 2024. https://www.statista.com/statistics/353864/willingness-to-pay-more-for-food-great-britain-by-generation/
Bord Bia. (2014). Grocery shoppers' willingness to pay more for food in Great Britain in 2014, by generation. Statista. Statista Inc.. Accessed: April 20, 2024. https://www.statista.com/statistics/353864/willingness-to-pay-more-for-food-great-britain-by-generation/
Bord Bia. "Grocery Shoppers' Willingness to Pay More for Food in Great Britain in 2014, by Generation." Statista, Statista Inc., 17 Jul 2014, https://www.statista.com/statistics/353864/willingness-to-pay-more-for-food-great-britain-by-generation/
Bord Bia, Grocery shoppers' willingness to pay more for food in Great Britain in 2014, by generation Statista, https://www.statista.com/statistics/353864/willingness-to-pay-more-for-food-great-britain-by-generation/ (last visited April 20, 2024)
Grocery shoppers' willingness to pay more for food in Great Britain in 2014, by generation [Graph], Bord Bia, July 17, 2014. [Online]. Available: https://www.statista.com/statistics/353864/willingness-to-pay-more-for-food-great-britain-by-generation/