Grocery shopping: Pack size preference in Great Britain 2014, by generation

This statistic shows package size preferences of consumers when grocery shopping in Great Britain in 2014, by generation. According to the survey, 42 percent of millennial consumers (aged 22 to 30 year olds) compared to 29 percent of baby boomers (aged 48 to 60).

When you’re buying food which size packages do you prefer to buy?

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Source

Release date

July 2014

Region

United Kingdom (Great Britain)

Survey time period

May 6 to 14, 2014

Number of respondents

1,451 respondents

Age group

22-60 years

Special properties

Main/joint household shoppers

Method of interview

Online survey

Supplementary notes

Millennials = 22 to 30 years old (22%)
Generation X = 31 to 47 year olds (45%)
Baby Boomers = 48 to 60 year olds (32%)

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Statistics on "Food shopping behavior in the United Kingdom (UK)"

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