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Attitudes towards grocery packaging in Great Britain 2014, by generation

This statistic shows consumer attitudes towards grocery packaging in Great Britain in 2014, by generation. According to the survey 57 percent millennial shoppers (aged 22 to 30) prefer when the products they buy have minimal packaging, compared to 71 percent of baby boomers.

Grocery shoppers' attitudes towards packaging in Great Britain 2014, by generation

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Source

Release date

July 2014

Region

United Kingdom (Great Britain)

Survey time period

May 6 to 14, 2014

Number of respondents

1,451 respondents

Age group

22-60 years

Special properties

Main/joint household shoppers

Method of interview

Online survey

Supplementary notes

Survey respondents were asked "Below are some general statements that have been made about food and drink packaging. Please rate the extent to which you agree or disagree with the following statements". Results show percentage of agree responses.

Millennials = 22 to 30 years old (22%)
Generation X = 31 to 47 year olds (45%)
Baby Boomers = 48 to 60 year olds (32%)

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