Attitudes towards food labelling in Great Britain 2014, by generation

Grocery shoppers' attitudes towards information on packaging in Great Britain 2014, by generation

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Source

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Release date

July 2014

Region

United Kingdom (Great Britain)

Survey time period

May 6 to 14, 2014

Number of respondents

1,451 respondents

Age group

22-60 years

Special properties

Main/joint household shoppers

Method of interview

Online survey

Supplementary notes

Survey respondents were asked "here are some general statements about information on food and drink packaging. Please rate the extent to which you agree or disagree with the following statements". Results show percentage of agree responses.

Millennials = 22 to 30 years old (22%)
Generation X = 31 to 47 year olds (45%)
Baby Boomers = 48 to 60 year olds (32%)

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