TV content consumption among Twitter users worldwide 2014, by platform

The graph presents the share of worldwide Twitter users and non-users watching TV content as of June 2014, broken down by platform. The study found that 69 percent of respondents who use Twitter at least once a month also watched live TV for five hours a week or more in the analyzed period. At the same time, 59 percent of Twitter non-users watched live TV.

Weekly TV content consumption of Twitter users worldwide as of June 2014, by platform

Twitter usersTwitter non-users
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Sources

Release date

December 2014

Region

Worldwide

Survey time period

June 2014

Number of respondents

1,000 respondents

Age group

18 to 49 years

Special properties

among adults who watched at least five hours of TV content a week

Supplementary notes

Data is sourced from the Ipsos MediaCT Influencers Study.
Twitter users are defined as those using Twitter at least once a month or more (n=475); and Twitter non-users are those who say that they have never used Twitter (n=466).

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