Most memorable ads among Millennials in the U.S. 2014

Published by Statista Research Department, Jan 16, 2015
The graph shows the most memorable ads among Millennials choice in 2014. Nielsen found that with a Branded Memorability Index of 281, Skittles' ad launched in 2014 was 2.81 times more likely to be remembered and associated with the corresponding brand among Millennials than an average ad.

Most memorable ads among Millennials in the United States in 2014

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Source

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Release date

January 2015

Region

United States

Survey time period

January 1 to December 7, 2014

Age group

18-33 years

Special properties

English language

Supplementary notes

The source does not provide information on the type of the survey or the exact sample number.
Branded memorability index reflects viewers' ability to remember the ad and corresponding brand 24 hours after being exposed to it.
Qulifying ads must have met a minimum sample threshold of n=100 and been on-par or significantly above the likeability norm.

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Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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