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Frozen food purchase factors in Great Britain 2014, by generation

When you are buying frozen food products, which of the features below are important to you?

by Statista Research Department, last edited Jul 17, 2014
Frozen food purchase factors in Great Britain 2014, by generation This statistic shows the most important features to grocery shoppers when purchasing frozen food products in Great Britain in 2014, by generation. Finding the lowest prices was important across all generations, though a higher proportion of baby boomers (aged 48 to 60) in the survey agreed so (39 percent).
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When you are buying frozen food products, which of the features below are important to you?

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Statistics on "Frozen food in the United Kingdom (UK)"
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