Frozen food purchase factors in Great Britain 2014

Published by Statista Research Department, Jul 17, 2014
This statistic shows the most important features to grocery shoppers when purchasing frozen food products in Great Britain in 2014. Of survey respondents, 23 percent claimed it is important to them that the brand is one they are familiar with.

When you are buying frozen food products, which of the features below are important to you?

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Release date

July 2014

Region

United Kingdom (Great Britain)

Survey time period

May 6 to 14, 2014

Number of respondents

1,451 respondents

Age group

22-60 years

Special properties

Main/joint household shoppers

Method of interview

Online survey

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