Fish purchase factors in Great Britain 2014, by generation

This statistic shows the most important factors to consumers purchasing fish in Great Britain in 2014, by generation. Finding the lowest price was important across all the generations, with 23 percent of millennial consumers, 25 of Generation X consumers and 29 percent of baby boomers agreeing so.

When you are buying fish, which of the features below are important to you?

MillennialsGeneration XBaby Boomers
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Source

Release date

July 2014

Region

United Kingdom (Great Britain)

Survey time period

May 6 to 14, 2014

Number of respondents

1,451 respondents

Age group

22-60 years

Special properties

Main/joint household shoppers

Method of interview

Online survey

Supplementary notes

Millennials = 22 to 30 years old (22%)
Generation X = 31 to 47 year olds (45%)
Baby Boomers = 48 to 60 year olds (32%)

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Statistics on "Baby Boomers in the U.S.: Grocery shopping behavior"

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