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Millennials: Grocery shopping attitudes in Great Britain 2014

This statistic shows the attitudes of millennial consumers (aged 22 to 30) towards grocery shopping in Great Britain in 2014. The survey asked shoppers to rate the degree to which they agreed or disagreed with various grocery related topics, such as pricing, promotion, food quality, sourcing, product choice and willingness to pay more. Of respondents, 69 percent said they usually shop based on what's on promotion or special offer.

Attitudes of millennial consumers (22-30) towards grocery shopping in Great Britain in 2014

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Source

Release date

July 2014

Region

United Kingdom (Great Britain)

Survey time period

May 6 to 14, 2014

Number of respondents

1,451 respondents

Age group

22-30 years

Special properties

Millennials (22%) Main/joint household shoppers

Method of interview

Online survey

Supplementary notes

Survey respondents were asked "thinking about shopping for groceries, please rate the degree to which you agree/disagree with the following statements". Results show percentage of agree responses.

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Statistics on "Generational grocery shopping behavior in the U.S."

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