Food and drink: Qualities shoppers willing to pay more for in Great Britain 2014

This statistic shows the results of a survey asking grocery shoppers (aged 22 to 60) to rate attributes they would pay more for when buying food and drink in Great Britain in 2014. Of respondents, 47 percent would be willing to pay more if the product tastes great and 45 percent would pay extra if the product is of premium quality.

When buying food and drink generally, which of the below would you be willing to pay more for?

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Source

Release date

July 2014

Region

United Kingdom (Great Britain)

Survey time period

May 6 to 14, 2014

Number of respondents

1,451 respondents

Age group

22-60 years

Special properties

Main/joint household shoppers

Method of interview

Online survey

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