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Canada: pre-purchase online research 2014/15

Published by Statista Research Department, Jun 26, 2016
This statistic shows the most common internet research activities carried out prior to a purchase decision in Canada as of March 2015. During the survey period, it was found that 41 percent of internet users went online for early inspiration before making a purchase.

Online research activities performed prior to purchases in Canada in 2014/15

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Release date

June 2016

Region

Canada

Survey time period

January to March 2014 and January to March 2015

Number of respondents

3,028 respondents

Age group

16 years and older

Special properties

internet users

Method of interview

Computer-assisted telephone interviews (CATI)

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