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Canada: pre-purchase online research 2014/15
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Canada: pre-purchase online research 2014/15
Online research activities performed prior to purchases in Canada in 2014/15
This statistic shows the most common internet research activities carried out prior to a purchase decision in Canada as of March 2015. During the survey period, it was found that 41 percent of internet users went online for early inspiration before making a purchase.
Online research activities performed prior to purchases in Canada in 2014/15
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Description
Source
More information
This statistic shows the most common internet research activities carried out prior to a purchase decision in Canada as of March 2015. During the survey period, it was found that 41 percent of internet users went online for early inspiration before making a purchase.
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- Release date
- June 2016
- Region
- Canada
- Survey time period
- January to March 2014 and January to March 2015
- Number of respondents
- 3,028 respondents
- Age group
- 16 years and older
- Special properties
- internet users
- Method of interview
- Computer-assisted telephone interviews (CATI)
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2016
More information
- Region
- Canada
- Survey time period
- January to March 2014 and January to March 2015
- Number of respondents
- 3,028 respondents
- Age group
- 16 years and older
- Special properties
- internet users
- Method of interview
- Computer-assisted telephone interviews (CATI)
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EVP, Research & Innovation, Advertising Research Foundation
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- Slovenia: pre-purchase online research 2015
- Finland: pre-purchase online research 2015
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- New Zealand: pre-purchase online research 2014/15
- Switzerland: pre-purchase online research 2015
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