Attitudes towards branded and unbranded products in Great Britain 2014

This statistic shows the attitudes of grocery shoppers (aged 22-60) towards buying branded and unbranded products in Great Britain in 2014. Of respondents, 75 percent said they like to treat themselves to more premium food/drink products every now and again.

Grocery shoppers' attitudes towards branded and unbranded products in Great Britain in 2014

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Source

Release date

July 2014

Region

United Kingdom (Great Britain)

Survey time period

May 6 to 14, 2014

Number of respondents

1,451 respondents

Age group

22-60 years

Special properties

Main/joint household shoppers

Method of interview

Online survey

Supplementary notes

Survey respondents were asked "thinking about shopping for groceries, please rate the degree to which you agree/disagree with the following statements". Results show percentage of agree responses.

Millennials = 22 to 30 years old (22%)
Generation X = 31 to 47 year olds (45%)
Baby Boomers = 48 to 60 year olds (32%)

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