Generation X: Brand vs. private label preference in Great Britain 2014, by category
Please select whether you prefer to buy own brand/private label or branded products in each of the categories below
This statistic shows Generation X shoppers' (aged 31 to 17) preferences towards branded and own-brand/private label foods in Great Britain in 2014, by category. According to the survey, 62 percent of respondents prefer to buy stores' own brand/private label meat compared to 29 percent who prefer to buy branded meat products.
Please select whether you prefer to buy own brand/private label or branded products in each of the categories below
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Statistics on "Food shopping behavior in the United Kingdom (UK)"
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Statistics on "Food shopping behavior in the United Kingdom (UK)"
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