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Generation X: Brand vs. private label preference in Great Britain 2014, by category

Published by Statista Research Department, Jan 17, 2018
This statistic shows Generation X shoppers' (aged 31 to 17) preferences towards branded and own-brand/private label foods in Great Britain in 2014, by category. According to the survey, 62 percent of respondents prefer to buy stores' own brand/private label meat compared to 29 percent who prefer to buy branded meat products.

Please select whether you prefer to buy own brand/private label or branded products in each of the categories below

Prefer own brand/private labelPrefer branded productNever buy this product
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Release date

July 2014

Region

United Kingdom (Great Britain)

Survey time period

May 6 to 14, 2014

Number of respondents

1,451 respondents

Age group

31-47 years

Special properties

Generation X (45%); Main/joint household shoppers

Method of interview

Online survey

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