This statistic shows Generation X shoppers' (aged 31 to 17) preferences towards branded and own-brand/private label foods in Great Britain in 2014, by category. According to the survey, 62 percent of respondents prefer to buy stores' own brand/private label meat compared to 29 percent who prefer to buy branded meat products.
Please select whether you prefer to buy own brand/private label or branded products in each of the categories below
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Bord Bia. (July 17, 2014). Please select whether you prefer to buy own brand/private label or branded products in each of the categories below [Graph]. In Statista. Retrieved June 30, 2022, from https://www.statista.com/statistics/360402/gen-x-branded-own-brand-food-preference-great-britain-uk-by-category/
Bord Bia. "Please select whether you prefer to buy own brand/private label or branded products in each of the categories below." Chart. July 17, 2014. Statista. Accessed June 30, 2022. https://www.statista.com/statistics/360402/gen-x-branded-own-brand-food-preference-great-britain-uk-by-category/
Bord Bia. (2014). Please select whether you prefer to buy own brand/private label or branded products in each of the categories below. Statista. Statista Inc.. Accessed: June 30, 2022. https://www.statista.com/statistics/360402/gen-x-branded-own-brand-food-preference-great-britain-uk-by-category/
Bord Bia. "Please Select Whether You Prefer to Buy Own Brand/Private Label or Branded Products in Each of The Categories below." Statista, Statista Inc., 17 Jul 2014, https://www.statista.com/statistics/360402/gen-x-branded-own-brand-food-preference-great-britain-uk-by-category/
Bord Bia, Please select whether you prefer to buy own brand/private label or branded products in each of the categories below Statista, https://www.statista.com/statistics/360402/gen-x-branded-own-brand-food-preference-great-britain-uk-by-category/ (last visited June 30, 2022)