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Baby Boomers: Brand vs. private label preference in Great Britain 2014, by category

This statistic shows baby boomer shoppers' (aged 47 to 60) preferences for branded and own-brand/private label foods in Great Britain in 2014, by category. According to the survey, 65 percent of respondents prefer to buy stores' own brand/private label poultry compared to 30 percent who prefer to buy branded poultry meat products.

Please select whether you prefer to buy own brand/private label or branded products in each of the categories below

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Source

Release date

July 2014

Region

United Kingdom (Great Britain)

Survey time period

May 6 to 14, 2014

Number of respondents

1,451 respondents

Age group

48-60 years

Special properties

Baby Boomers (32%); Main/joint household shoppers

Method of interview

Online survey

Supplementary notes

Figures may not sum to 100 due to rounding.

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