Pre-purchase online research in Sweden 2015

This statistic shows the most common internet research activities carried out prior to a purchase decision in Sweden as of March 2015. During the survey period it was found that 21 percent of internet users went online for early inspiration before making a purchase.

Online research activities performed prior to purchases in Sweden in 2015

Share of respondents
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Sources

Release date

June 2016

Region

Sweden

Survey time period

November 2014 to April 2015

Number of respondents

3,577 respondents

Age group

16 years and older

Special properties

internet users

Method of interview

Online panel

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