Alibaba: share of mobile Singles Day sales 2013-2017

This statistic presents mobile share of consumer spending on Alibaba's Tmall and Taobao e-commerce properties during the 24-hour Singles Day sales. In 2017, mobile buyers on tablets and smartphones accounted for 90 percent of GMV. In 2009, Alibaba Group created the connection between Singles Day and online shopping as the company tried to generate sales for its Tmall unit by offering special pricings and promotions within a 24 hour period. Today, Singles Day online sales surpass U.S. Cyber Monday sales by a wide margin.

Mobile share of Alibaba's gross merchandise volume on Singles Day from 2013 to 2017

Share of mobile sales
201790%
201682%
201568%
201442.6%
201321%
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Sources

Release date

November 2017

Region

Worldwide, China

Survey time period

November 11, 2013 to 2017

Supplementary notes

Consumer spending on Alibaba's Tmall and Taobao Singles Day (11/11) sales.

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