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North America: consumers' reasons for snacking to satisfy hunger 2014

Consumers' reasons for snacking to satisfy hunger in North America in 2014*

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Source

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Release date

September 2014

Region

North America

Survey time period

February 17 to March 7, 2014

Number of respondents

more than 30,000**

Special properties

respondents with online access

Method of interview

Online survey

Supplementary notes

* The original question was posed as follows: Thinking about the snacks you ate in the last 30 days, why did you consume these snacks?
** The survey polled more than 30,000 consumers in 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America. The sample has quotas based on age and sex for each country based on its Internet users and is weighted to be representative of Internet consumers. It has a margin of error of ±0.6 percent. This survey is based only on the behavior of respondents with online access. Internet penetration rates vary by country.
The survey does not specify the age group of respondents.

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